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Judge, 1915-01-16 · page 24 of 24

Judge — January 16, 1915 — page 24: what you’re looking at

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Judge — January 16, 1915 — page 24: Judge, 1915-01-16

What you’re looking at

This is primarily a **book advertisement** for the "Booklovers Shakespeare" edition, not a political cartoon. However, it opens with propaganda value by naming three prominent early-20th-century figures—Secretary of State **William Jennings Bryan**, Secretary of War **Lindley M. Garrison**, and industrialist **Andrew Carnegie**—as men guided by Shakespeare's moral philosophy ("To thine own self be true"). The appeal is aspirational: owning this edition will inspire readers toward success and virtue, just as it supposedly has these famous men. The ad emphasizes the edition's quality (20 leather volumes, 7,000 pages, 400 illustrations) and offers a low-barrier entry ("Send No Money—Whole Set Free On Approval"). **The satire is subtle**: Judge implicitly mocks the pretentiousness of associating commercial book sales with moral greatness, and the somewhat absurd claim that Shakespeare's words literally guide Cabinet officials. It's advertising that flatters both the product and the buyer's aspirations.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Words By Which They Live— “To thine own self he true—and it must follow—as the night the day—thou canst not then be false to any man.” 300 years have gone since Shakespeare said it—yet today it is the guiding motto for Secretary of State Bryan—Secretary of War Garrison—for Andrew Carnegie. i, So universal, so undying, is Shakespeare that this heart-deep advice in Hamlet has influenced the lives of these three great men and many thousands more and helped them to success. And so he will grip you and inspire you to new effort, new joy in living, new power and knowledge, Send for the new THIN PAPER 20 Limp Leather a Volumes — Rich | No Other Edition Has Booklovers Shakespeare "22!" | === Every word that Shakespeare wrote 300 years ago rings as true today as it did in the days of Queen beth, Shakespeare can never be old fashioned because he wrote of the inmost thoughts and feelings of human beings, who, today, are the same as they were 300 years ago. Shakespeare has been translated into every language. All over the world people are laughing at his comedies —weeping at his tragedies—marveling at his wisdom— rejoicing at his insight. Send the coupon today and be one of those who are more keenly alive—more mentally active—from knowing Shakespeare. Let him be your inspiration to higher thinking. Let him stimulate your imagination and quicken your appreciation of the best in literature. A Delight to the Student and Those Who Seek Diversion The works of Shakespeare are a liberal education. They should be the foundation of every man's library. They tell in flaming words of human motives, human loves, human tragedies, human joys and sorrows, human hopes and aspirations, hu- man disappointments and despairs. The University Society 44.60 East 23rd Street elvuber blading’ ft the New York books are satisfactory, 1 shall pay you $1.0 within five days after thelr re and $2.00 a month for 14 months. If they are 1 Ushall wotity you and bold them ject to your order. Also send, prepaid, the $8.00 Art Porttolio weich 1 am to tain without cost If 1 keep the books, All the wonders that caused 50,000 people to buy the Booklovers are preserved in the new edition. The de- tailed perfection, the large type, the profusion of fine pictures, the authority of text, the multiplicity of notes, the glossaries, study plans, and prefaces — all those things that made the old Booklovers so welcome to the student and such a delight to those who read for fun— all these things you get in the new edition. The I Index alone would 11 $0.00 if bought separately. the bible paper the twenty hav Two Sets of Notes —0=- st possible with the former proged ¥ paper. dimary reader, the sther for the student and whelar Send No Money Study Methods — Feuivaint tea cane Whole Set Free On Approval alnpaarn Tae macs Study Questions and To get a set on approval—free of charge—send this coupon today, tions for each play Se Hitat once without mon It will bring the whole #9 volum of the Poet — ith sway nt the —— tion that you interesting data concerning the weep. But master, \s c PICTURE PORTFOLIO GIVEN 20 Flexible Back volumes—5 x 7 1-4 in.—7000 pages— 400 pictures—40 full-page illustrations in 6 to 12 colors —clear type—bible paper—flexible backs stamped in gold. With these splendid volumes will also be sent a mag- nificent Picture Portfolio worth $8.00 in any art store. It contains 16 duogravure plates of beautiful Shakespearean scenes—that you will frame. s¥ouwa 40 Aaano>