Judge, 1914-12-05 · page 6 of 36
Judge — December 5, 1914 — page 6: what you’re looking at
What you’re looking at
This page combines two advertisements: one for Pebble-Ford bourbon whiskey and another promoting Red Cross Seals for Christmas. The Santa Claus illustration holds a Red Cross Christmas Seal stamp, connecting holiday charitable giving to the festive season. The text "That's the right Christmas spirit" sardonically juxtaposes charity with the bourbon ad above it. The humor appears to be period satire about American consumer culture during Christmas: the page suggests that "living up to the full meaning of Christmas Time" involves both buying quality whiskey and purchasing charity seals—mixing commercialism with benevolence. The absurdity lies in presenting these as equally valid expressions of holiday spirit. This likely dates from the early-to-mid 20th century when Judge magazine frequently satirized advertising, consumerism, and social contradictions through juxtaposition.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PEBBLE- FORD is an old-fashioned BOURBON bottled in bond. Its old-fashioned quality appeals to the man who is particular. THE CLEAR SPRING DISTILLING CO. Bardstown, Kentucky What better way of living up to the full mean. ing of Christmas Time? Buy your share of Red Cross Seals