Judge, 1914-03-07 · page 3 of 24
Judge — March 7, 1914 — page 3: what you’re looking at
What you’re looking at
This page contains **advertising rather than political satire**. The dominant right-hand content is a Wrigley's Spearmint Gum advertisement announcing a packaging change: gum now sells "by the box" at 85 cents instead of "by the package." Each box contains twenty 5-cent packages with five wrapped sticks each. The left side features unrelated humorous pieces: "The Prodigal's Philosophy" (a poem about thrift) and "A Confidential Relation" and "His Safe Plan" (short comic dialogues). The gum ad uses illustrations of multiple men's faces to convey respectability and broad appeal, suggesting the product's suitability for various social contexts—home, office, travel. This reflects early 20th-century advertising strategy of associating consumer goods with social status and wholesomeness.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Prodigal’s Philosophy ONE of us can savvy that feller, Wil- N liam Brown, Prodigalest codger in the hull durn town; Spendin’ every dollar like a millionaire rince, Wee pays attention to our savin’ hints; Livin’ up his income, right to every cen Never seems to worry ‘bout the next month’s rent. . ; When he’s roasted fer it, Bill jest an- swers back, \BT'm goin’ to the poorhouse, I’m goin’ ina hack.”” That’s the way he’s done things forty year or more, Payin’ small attention to to-morrer’s store. . Losses didn’t bother, winnin’s never cheered; . . Bill jes’ kep’ a-spendin’, ’s if he never kee! Sent his kids to college, when common school ’d do; Let his gals take music—cost a penny, too! Said, when we would switch him to a savin’ tack, “'P I’m goin’ to the poorhouse, I’m goin’ in a hack.”” Others made that journey, up the poor- farm hill— Some of ’em the prophets that had lec- tured Bill— Savin’ men and prudent, wrecked through many & cause ; Bat Bill keeps on defyin’ all their gloomy laws, Spends his cash free-handed—helps out other men; Where we'd dig a fiver, Bill cuts loose a ten. And this he says to fellers that preach the hoardin’ knack, ““F I'm goin’ to the poorhouse, I’m goin’ in a hack.”” —Arthur Chapman. A Confidential Relation Aman with a craven expression upon his face and a note of apprehension in his general demeanor approached the teller of the Wachovia Loan and Trust Company, when the following conversa- tion ensued : Prospective depositor—Can I make a de- posit here without the world knowing it? Teller—Certainly, my friend; not even your wife will know about it, unless you tell her, P.D.—Ah, that is just the information Iwanted. My wife searches my pockets very night while I am asleep, and it is impossible for me to keep a cent. 7. (reaching for a passbook)—What’s the amount? P. D.—Two dollars. His Safe Plan “My second-cousin, Wesley Pridd, used to boast that he was the boss of his own bousehold,”” related J. Fuller Gloom, the Pessimistic person; ‘‘but he invariably left the house and penetrated far, far {nto the umbrageous dingles before he did a Ka IO They used to sell it by the package! Now they sell it by the box! WRIGLEYS is now 85 cents a box—at most dealers. Each box contains twenty 5 cent packages. Each pack- age contains five separately wrapped sticks. Each stick is delicious, long lasting, ex- tremely beneficial. SSS AEA IN NI SAN PNG So buy it for your home— your office — your trips. Keep it handy to offer your friends. Have it to purify your breath, brighten your teeth, sharpen your appetite and aid your digestion. it's clean, pure, healthful WRIGLEY’s. Look for the spear In answering advertisements please mention JUDGE. It will be appreciated. INK A comicbooks.com