Judge — March 7, 1914 — page 3: what you’re looking at

What you’re looking at

# Analysis of This Judge Magazine Page This page contains **advertising rather than political satire**. The dominant right-hand content is a Wrigley's Spearmint Gum advertisement announcing a packaging change: gum now sells "by the box" at 85 cents instead of "by the package." Each box contains twenty 5-cent packages with five wrapped sticks each. The left side features unrelated humorous pieces: "The Prodigal's Philosophy" (a poem about thrift) and "A Confidential Relation" and "His Safe Plan" (short comic dialogues). The gum ad uses illustrations of multiple men's faces to convey respectability and broad appeal, suggesting the product's suitability for various social contexts—home, office, travel. This reflects early 20th-century advertising strategy of associating consumer goods with social status and wholesomeness.