Judge, 1913-05-17 · page 21 of 24
Judge — May 17, 1913 — page 21: what you’re looking at
What you’re looking at
This page combines college humor with period advertising. The left side features "With The College Wits"—brief jokes from university publications (Pennsylvania Punch Bowl, Cornell Widow, Yale Record, Stanford Chaparral). These typically involve romantic misunderstandings: a man confidently believes a woman loves him, only to learn she's married to someone else; a student flatters a professor; an oyster enjoys being served with cocktails. The humor reflects early 20th-century college culture's preoccupation with courtship confusion and casual witticisms. The dominant content is a **Schlitz beer advertisement** exploiting legitimate chemistry: beer exposed to light develops an unpleasant "skunky" taste. Schlitz markets brown bottles as superior protection for purity. The ad quotes brewery authority and emphasizes manufacturing investment in quality. Below appears a **Hotel Grenoble advertisement** targeting affluent NYC travelers, particularly "ladies traveling alone," emphasizing proximity to Central Park and refined neighborhood credentials. The page reflects pre-Prohibition commercial culture where beer advertising appeared alongside mainstream editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
With The College Wits Gossip She loves me, She told me she loved me last night. You doubt it? I don’t, for I’m sure that I'm right. She kissed me. That’s not a sign, did you say? You're wrong, sir! It all depends on the way. She fool me? Oh, never! I know that she loves. You smile, sir! I tell you we kissed like two doves. She married? Oh, nonsense! You swear it? Good Lord! So she’s married to you? —Pennsylvania Punch Bowl. Can’t ever be true! Candor Stude—I need this course pretty badly, professor. Prof—Hum! that’s the way you’re get- ting it.—Cornell Widow. The Happy Oyster—‘‘Say, Joe, an ter has one darn enjoyable life, don’t 'e “Stayin’ in bed all his days, y’ mean “Ye-a; an’ then being served with cocktails to boot.’’— Yale Record. It’s Different Now—Him—Who was the greatest woman in the world? Tim—My wife, before I married her. —Stanford Chaparral. A Happy Marriage Depends largely on a know!l- edge of the whole truth about sel sex and their relation to lifeand health. This knowledge does not come intelligently of self, nor correctly from ordi- nary everyday sources. IEXOLOGY (itastrated) AM. D., imparts io a clear whote- Mou wledge a W: All in One Volume. Illustrated, $2 postpaid Write for “Other People’s Opinions,” and Table of Contents pl PURITAN PUB. CO., 792 Perry Bldg. Phila, 4| | is caused by the action of light “Beer acted upon by light soon takes up the very disagreeable so- called ‘light taste,’ and also a repulsive skunk-like odor. Beer so af- fected is offensive to the palate of most consumers, and there is prob- ably nothing that will influence them more against any brand of bottled beer than to have once tasted beer possessing this ‘light taste’ to a marked degree. The presence of this defect, however, is not always the |} bottler’s fault, as the consumer himself very often lets the beer stand in the light. But the consequences must usually be borne by the bottler.”” Extract from the “The Leer Bottlers’ Handy Book,” publ shed by the Wahl-Henius Insti tate of Fermentology. Schlitz is sold in Brown Bottles to protect its purity from the brewery [7 to your glass. In our brewery we spend more for purity—in time, in skill and in money —than any other cost. ‘Why don’t you, too, demand the pure beer—Schlitz in Brown Botties? } See that crown cr cork is branded ‘‘Schlitz.’” 37-M he Beer That Made Milwaukee Famous, — HOTEL GRENOBLE OPPOSITE CARNEGIE HALL 56th Street and 7th Avenue, NEW YORK CITY Located within two blocks of beautiful Central Park and in the city’s most refined real- dential district, this exclusive family and transient hotel offers more in real living and comfort than many hotels whose accommodations are much more expensive. There is no more ideal stopping place for ladies traveling alone. USE. A 5 APARTMENTSof PARLOR, ROOM with USE OF BATH, | KOOM with PRIVATE BATH ‘Bed ‘and Private Bath, $1 per day and up. | $1.50 per day and up. | “$3 per day and up. GEQ. W. O'HARE, Mer, In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com