Judge, 1913-02-15 · page 21 of 24
Judge — February 15, 1913 — page 21: what you’re looking at
What you’re looking at
This Judge magazine page contains two distinct sections: **Left side:** College humor reprints from various university publications (Columbia, Cornell, Yale, Stanford, etc.). These are brief jokes about undergraduate life—poor grades blamed on post-holiday markdowns, a father retiring to bed at 10:30 p.m., a woman asking her tired date to "pat himself out" (rest). The humor relies on wordplay and domestic situations familiar to college-age readers of the 1910s. **Right side:** A full-page advertisement for Schlitz beer. The ad warns against "decayed beer" exposed to light, promoting Schlitz's brown bottles as protection. It emphasizes purity, sanitation (scalding equipment), and the brewery's sixty-year history producing "a million barrels a year." This pre-Prohibition advertisement uses pseudo-scientific language about light degradation to justify premium pricing and packaging. The page also advertises a Southern hotel and a cedar chest. The humor and advertising coexist without irony—typical of Judge's mixed content approach.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A little co-ed, now and then, Is relished by the best of men. —Columbia Jester. Ungrateful. There was a man who loved the bees; He always was their friend. He used to sit upon their hives, But they stung him in the end, —Cornell Widow, The Ready Reply.— Disgusted pater (reading report of his son’s poor stand- ing)—See here! Your standings are much lower than they were before Christmas! Son—Yes, pop; but, you know, every- thing is marked down after the holidays. —Yale Record. A Disappointment.—‘‘Do you know fa- ther’s a retired man?” asked the charm- 8 ."’ replied the love-smitten youth, insurprise. ‘‘But if that’s the case, he might be able to give me a boost finan- cially, dearest.’” “Itis hardly possible that he can give you a boost of any kind at present. I merely meant that it is eleven-thirty, and father has gone to bed.’’—Stanford Chaparral, Candid. —Time—Ten-thirty p. m. She—Do you really mean that you would pat yourself out for my sake? He—I certainly would! She—Then please do it, as I’m awfully tired!— Wisconsin Sphinz. Both Proper. —D. C. A.— Which is proper—‘'Green Old Age’’ or “‘Ripe Old Age’’? P. B. A.—Both; but the latter signifies a fruitful career!—Dartmouth Jack o° Lantern, Not Used to ’Em.—‘‘Why not introduce & cow in our next production?"’ “Impossible! The milkmaids in the chorus would frighten her.’? — Pennsyl- tania Punch Bowl. Cross-examined.— Wife (two a. m.) And when did you first notice the change in your sick friend’s condition? Hubby (absent-mindedly)—Right after the fourth cocktail, m'dear!— Stanford Chaparral. Prof. Weathersby—Mr. Crocker, give the definition of a lady. Crocker—A feminine biped is a lady. Maples (butting in)—Professor, that might be a hen.—Mississippi College Magazine. Sliced Oranges with a dash of Abbott's Bitte Spbetizing and healthfl. Sample of bitters by Setain stamps. C.W. Abbott & Co,, Baltimore, Don't Admit Light Decayed Beer in i387 Your House . aE You must drink beer not only made x ; pure, but kept pure. s p i Purity exceeds all other costs in our brewery. We even filter the air in which Schlitz is cooled. We scald every tub, keg and barrel, every pipe and pump, every time we use it. Then, instead of putting pure beer in light glass bottles we use Brown Bottles. Light starts decay even in pure beer. Dark glass gives the best pro- tection against light. The Brown Bottle protects Schlitz purity from the brewery to your glass. We began in a hut, sixty years ago. earth. Our output exceeds a million barrels a year. each year are drinking Schlitz. Today our agencies dot the More and more people Why don’t you, too, drink only pure beer — Schlitz in Brown Bottles? See that crown or cork is branded ‘‘Schlitz."" 36-M The Stopping Place for Southern Tourists GEORGIAN TERRACE fer ens Fobat “Tol, a aa Climate | Offers the Best In Hotel Life Colf and Auto Roads lens from moths, mice, dust and 15 daysfree trial. Freight prepaid. Usctil and beautifal ip every home. Low factory prices. jeimont chest fehat it sav tn Boole, “8 ‘Hea Cedar." Post: Fine trated to od ¢ paid, FREE! to you. “Write TODAY—NOW. In answering advertisements please mention JUDGE, It will be appreciated. comicbooks.com