Judge, 1913-02-01 · page 18 of 24
Judge — February 1, 1913 — page 18: what you’re looking at
What you’re looking at
This is primarily an **advertising page** rather than political satire. The main content is a Schlitz beer advertisement addressing a genuine brewing problem from the early 1900s. **The Schlitz Ad:** The headline "Without that 'SKUNKY' Taste or Odor" references the actual chemical degradation beer undergoes when exposed to sunlight—a real problem brewers faced. Schlitz promoted their brown bottle as superior protection, citing an 1911 International Brewers' Congress as authority. The ad emphasizes purity and technological progress ("adopted every invention"). **Supporting Ads:** - Atlanta's Georgian Terrace Hotel - Allen's Foot-Ease (antiseptic powder) - Allen Gem Company (jewelry) **Right-side story** (unrelated to the ads): A lengthy first-person narrative about a motorist's personality change while driving—becoming aggressive and rude to pedestrians, children, and animals. This appears to be satirical commentary on how automobiles corrupted civility and social behavior, a common concern of the era. The page mixes commerce with social observation typical of Judge's format.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Without that SKUNKY” Taste or Odor That offensive taste and odor in some beers is easily avoided. Light starts decay even in pure beer. Dark glass gives the best protection against light. “While beer quickly deteriorates when It is exposed to direct sun- light, such deterioration, although greatly retarded, will event- ually take place in diffused light.*** Beer exposed to the ray: the sun will very quickly acquire the so-called ‘skunk taste’ Extract from Proceedings of the Second International Brewers’ Congress held in Chicago October 19-21, 1911. Vol. 1, page 300. We have adopted every invention, every idea that could make for purity. The Brown Bottle is only another step in Schlitz progress. Our beer was first brewed in a hut. Today our agencies dot the earth. Our output exceeds a million barrels a year. More and more people every year are drinking Schlitz. Why don’t you? See that crown or cork is branded “* Schlitz."* ALLEN’S FOOT-EASE The Antiseptic powder shaken into the shoes —The Standard Remedy for the feet for a quarter centur THE 30.000 testimonials, Trade-Mark. Sold everywhere, 2Sc. Sample ‘Address, Allen 8. Olmsted, Le Roy. N.Y. The Man who put the EEs in FEET. | - Offers the Best in Hotel Life The Stopping Place for Southern Tourists Colf and Auto Roads : cary Pa a deer duareats 1d gold diamond mountings. you any sty! ALLEY GEM CO. 8378 Sahs Bidg Indianapolis. tod Fine Climate and joyously inquired if the car were not the newest model, I answered gloomily, “It was when you started to put your hat on; but since that moment in the remote past the years have wrought many changes, and I am almost ashamed to go out in any such antiquated old chariot of fire as is now represented by this rusty old conglomeration of prehis- toric junk!” And then we started on the road, and all that love of my fellow-men that had hitherto bubbled up out of my soul oozed away. That the public highways be- longed to anyone but me seemed, as we sped along, the most preposterous of notions, The pedestrians thronging the crossings, to whom I had always tried in the past to speak with courteous mien, became to my begoggled eyes but so many lumps of dunderheaded dullness and zanypated dough. Instead of kindly words of greeting and apology for bump- ing them, it gave me a distinct feeling of wicked joy to startle them from their dreamns of safety with the rude eructance of my uncouth motor horn, whose voice was in itself an insult to any kind of walking thing within the range of whose auditory powers it came. I laughed to see the people jump and cursed them when they didn’t, and when my whirring wheels, passing through a puddle, spat- tered copious stores of mud upon a way- farer, 1 muttered, ‘Served him right for his impertinence in approaching my mud guards too closely.’’ And as we sped along we nearly nipped a small bundle of reddish hair and freckles, yclept a kid, who was availing himself of the smooth and even surface of the asphalt as a substitute for a roller-skating rink, and I fairly yelled back at him, ‘*You stupid little jackass! You'll get a broken neck some day, with your infernal sliding around the streets! I'll have you arrested next time!’" And when a weary truck horse, with an overloaded dray, blocked our passage by balking, leaving his own bony length and his wagon. standing diagonally across the street, so that I could not pass on either side, it was only the presence of the police that kept me from ordering the chauffeur to run the car on the sidewalk, through the idle and morbid crowds of dull-eyed lunk- heads that stood gaping at the efforts of the truck driver to start the stupid beast along—these the people of whose rights I had always been a jealous champion; and, worse yet, I, the one- time lover of the tired horse and sympa- thetic friend of the overwrought driver, became the exasperated enemy of both, and roundly cursed the latter for not having the sense to build a bonfire under the former to teach him manners—and why, forsooth? In order that I might proceed in my chase to Nowhere In Particular! And I saw old Bildad, my friend of many years, carrying a bundle up the street, and I coughed loudly, in order that he might see me sitting high in my new possession; and when he looked around, I turned my head away as if I had not seen him! And then I dreamed that we passed along a country road that had always delighted me in the past with its sim- In answering advertisements please mention JUDGE. It will be appreciated. oe comicbooks.com