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Judge, 1912-12-21 · page 20 of 24

Judge — December 21, 1912 — page 20: what you’re looking at

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Judge — December 21, 1912 — page 20: Judge, 1912-12-21

What you’re looking at

This page contains a major **Schlitz beer advertisement** (left side) and various short humorous pieces and ads (right side). The Schlitz ad cites the Wahl-Henius Institute of Fermentology to argue that beer exposed to direct sunlight for even 5 minutes becomes undrinkable due to "peculiar odor"—a legitimate concern in early 20th-century brewing. The solution: Schlitz sells beer exclusively in brown bottles to protect purity "from the brewery to your glass." This is both a genuine scientific claim and marketing advantage against competitors selling in clear bottles. The right side contains typical Judge content: light satirical poems and jokes about contemporary life. Topics include a fickle "summer girl" whose warm manner turns cold in autumn; a joke about Cleopatra's vanity versus women in automobiles; various domestic humor pieces about marriage, cooking, and Christmas. The small ads below promote sheet music sales, legal hunting guides, and music publications—typical of the era. No political figures are caricatured; this page reflects consumer culture and gender-based domestic humor of the period.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

er Exposed to ight for 5 Minutes Becomes Vndrinkable This is not our statement, but the deliberate opinion of one of the most renowned scientists in the world. Read the entire statement: “‘We have tested beers repeatedly, Lor 4 the bottles in the direct sunlight, and testing the same after one, two, three and five minutes exposure, found that the beer with three and five minutes exposure became undrinkable on account of the peculiar odor developed. The detrimental effect of light upon beer can be successfully counter- acted by the employment of brown or dark colored glass bottles, and such bottles, are therefore, recom- mendable.”— Wahl - Henius Insti- tute of Fermentology. Ie is not enough that beer be brewed pure, it must be kept pure. Many Americans prefer beer in a light bottle. Most brewers follow the course of least resistance. Light starts decay even in pure beer. Dark glass gives the best protection against light. Schlitz is sold in Brown Bottles to protect its purity from the brewery to your glass. See that crown or cork 18 branded ‘* Schlitz.” e Bee The Summer Girl in Autumn, | 'HE Critic of the Summer Girls Strikes me as rather silly, When he complains because she whirls From manner warm to chilly. For conduct such as that, no doubt, She has abundant reasons— Her temp’rature she worketh out According to the seasons. And as the summer days are warm As burning suns have wrought ’em, So are they cold and full of storm Beneath the cloak of autumn; And Phyllis, with her beaming eyes, Now grown s0 chill and sober, Doth but reflect the changing skies Of August and October.—carijic smith. Ashore and Afloat. Cleopatra, attired in her historic cos- tume de nit, was floating serenely along in her golden barge with its silken sails. “*Well, I don’t care!"’ she said, look- ing about her and giving a disdainfa) toss to her head. ‘‘They may think they are the cheese in their goggles and hide- ous automobile bonnets, but I guess they've got nothing on me!” Habit. ‘They say that Mrs. Newrich was a kitchen maid before she married.” “That accounts for her ability to cook up stories and roast her neighbors!” His Omission. He boasted loudly of the pies His dear old mother used to make. He never said a word about Dyspepsia pills he used to take. What Ailed Her. Louise—‘‘The bride says that the work of their tiny apartment about kills her.” Julia—‘Yes; she’s got a flat tire.” Once Is Enough. “Christmas comes but once a year!” Thank the stars that this is true! If it should come twice, I fear I'd go broke, and so would you. \\\\Khe Beer lat'Made\Milwaukee Famous. am PAPER WAREHOUSE Nos. 82, 34 and 36 Bleecker Street Branch Warehouse, 20 Beekman Street, New York ALL KINDS OF PAPER MADE TO ORDER Something Doing. Ted—‘“‘Did Dolly send you a cordial Christmas invitation?” Ned—‘‘Very! She said she'd just hung up her mistletoe.’’ sotid gotd 4! SONG POEMS WANTED. Cash or royalty paid for popular bits. Par pases Wrciaer arti ticolars free, with bulletio of latest gems. Agents make $10 daily sell. ring sonsare: WRITE VALLEY GAM CO 378 Saha Bde fadianape ing out mosic, Needham Music House, 111 Plerce, St. Louis, for FOREST AND STREAM for 6 months on trial with our book, “Game Laws in Lepage siyiee Pish and Game Laws of every State in the Union and Canada. Forest anD Bess cussocs pebiieation: Weekly; $3 a year. Fill in your name Obstinacy by any Other Name— Mary Mild—‘‘Cholly says he has great will power.’” lose One Dollar and mail to Carrie Caustique—‘All donkeyt Enel Stream, 127 \ New York, and get twenty-six deep, exhilarating Treatha of the open, amsla useful handbook FREE. have.’’ Im answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com