Judge, 1912-11-02 · page 20 of 24
Judge — November 2, 1912 — page 20: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant content is a Schlitz beer advertisement claiming brown bottles preserve beer quality better than clear glass—supported by a fake scientific authority (the "Wahl-Henius Institute of Fermentology"). The ad uses pseudo-scientific language to market a practical advantage: brown glass blocks light that degrades beer. The smaller right-hand column contains **lighthearted humor** typical of Judge magazine: short jokes mocking wives, marriage, and gender relations. These are crude by modern standards but represent the era's casual domestic satire. Topics include a gossipy woman, a husband's buyer's remorse about marriage, and women's supposedly irrational behavior. At top right is a caricature puzzle ("The Man in His Monogram") from a London publication, where readers guess the public figure from initials—entertainment for the period's educated readers. The page reflects early 20th-century advertising techniques and social attitudes rather than substantive political content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Any Scientist willl tell you that Beer keeps best in Brown Wahl-Henius Institute of Fermentology, Chicago, writes: “We have tested beers repeatedly, placing the bottles into direct sunlight, and testing the same after one, two. three and five minutes exposure; found that the beer with three and five minutes exposure became undrinkable on account of the peculiar odor developed. The detrimental effect of light upon beer can be successfully counteracted by the employment of brown or dark colored glass bottles.” Schlitz uses the Brown Bottle to protect its purity from the brewery to your glass. Order a case from your dealer today. Sze that crown or cork is branded “Schlitz.” 25-M. AGENTS GENERAL AGENTS, ROAD MEN MAKE MONEY HERE START NOW—TODAY AGENTS SALESMAN MANAGERS YOUNG OR OLD NEW BUSINESS DROP THE DEAD ONES. AWAKE! STARE WITiE VIS NEW INVENTION THE 20th CENTURY WONDER torsar Jes, rounds out any part of th tant relief can he, 8 the most What Others 7 4 eli rth, saya, I'am 8 first month, | The Man in His Monogram, Who Is It? Above is one of a series of caricatures running in The Bystander (London), in which the initials only of the name cf each personage caricatured are shown, This picture is of a man in the public eye at the moment and will be recog- nized by every clever reader of Jupce A Few Jests on the Fair Sex. There Was a Woman. There was a woman in our town, Whose gossip was a sin. We thought she talked so much because She had a double chin, —Springfield Union. Sobered.—Pouting wife—'*You used to call me the light of your life.” Hub--‘*So I did; but I had no ides the meter was going to register suchs cost.’’—Boston Transcript. A Neat Little Tribute.—The man wh married in New York for the elevent) time paid a neat little tribute to coe nubial bliss. — Washington Post, And Some Are Tabascoish.— Lot's wife is the only woman on record who be came a pillar of salt, but a lot of other wives become peppery.—Chicago News. A Distinction.—‘‘Hubby, am I as deer to you now as when we were courting?” “Not as dear, wifey, but more ex pensive.’”’—Baltimore American. Not Satisfied with the Job.—‘‘I sup pose Mrs. Bixby is very proud of thé fact that her new husband is a self made man.’” “Is she? Say, just watch her make| him over!"’—Cleveland Plain Dealer. Sure Cure.—Probably there is nothirg that more thoroughly cures a girl of the giggles than to get married and raise 4]. family.—Dallas News. Those Busy Girls. — When girls are nol busy picking husbands, they are busy picking quarrels with those who are.-| Philadelphia Record. He Who Laughs.—He who laughs at* petticoat may live to buy many of them —Charleston News and Courier. In answering advertisements please mention JUDGZ, It will be appreciated: comicbooks.com