Judge — October 12, 1912 — page 26: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

For High Balls take Apollinaris “THE QUEEN OF TABLE WATERS.” It blends perfectly with all Whiskies It makes them more wholesome Advertising of Advertising—A Series of Talks—No. 38 If Not—Why Not? Who doesn’t believe in exposing wrong? Not muck- raking, but discussion, understanding, realization, adjust- ment, improvement. All publicity is the antithesis of mystery. That is just what advertising is—there is nothing hard to understand about it—no mystery—Just the leaning forward for a grasp of the hand in mutual agreement and satisfaction. See how advertising is being forced on big corporations. How much better for all concerned. It gives the public a better understanding, a saner and broader view. Actions and investigations brought about by public uneasiness are largely forestalled, by such frank statements as a large corporation recently made in an advertisement some- thing like this: Q. What built the... tosses aii A. Money derived from the sale of its Bonds Q. Who buys the Bonde A. Savings Banks principally, then Trustees, Executors, Administrators. Guardians, Companies, Life and Fire Insurance Companies, and other similar Institutions. Q. Whose money is it? The savings of miltions of men and women depositors. A series of similar facts are set forth, designed to clearly bring home to the public that the small merchant, business man and millions of depositors who have placed their small surplus in savings banks or invested in life insurance policies, and the railroad employes, juffer most when harm comes to the railroads. In brief, the railroad’s problem is the people’s problem. An advertising campaign of this character is bound to instill confidence, and effectually place a quietus upon unscrupulous attacks. Railroad? ind Shares, POOP O PEEPS SE SEL SEESSELED PEPEPESEEL PEED EEE EEE EEE EEE EEE: @s) @s) THE PERFECTION OF WHISKEY QUALITY IS ALWAYS FOUND IN HUNTER & BALTIMORE RYE THE AMERICAN CENTLEMAN’'S WHISKEY GUARANTEED UNDER THR NATIONAL FURE Poop Law. Sold at all first-class cafes and by jobbers WM. LANAHAN & SON, Baltimore, Md. =F ah ea ee ee ee PAPSETSEPOSOSL, | PEERED OEEES DUEL EEEEEESESE SES OSES CEPEEEEEEEELEPE EE EEE PELE ELLA ESSE EE ES were movin’ according to the frame-v; —I caught a dazed glimpse of Pete Dil. lon and one or two others on the inside, They were in practically th’ same shape as myself—completely stunned. “IT don’t know what Jack Young aaid after that. I only know that he Was ag earnest and sincere as a mad bull after a pink parasol, and th’ crowd kept get. tin’ wilder and more enthusiastic every minute. You'd a-thought every manip the room had been crying his eyes cet to have Jack Young run for Gov'per, knowin’ he'd always wanted it so bad. “And, 0’ course, he had to run, Every drop of sporting biood in my body told me that. If th’ truth was known, it would precipitate a row worse thas th’ original one. So I just got on my poker face and set there calm as ace. cumber, listening to Jack finish up th’ job of selectin’ himself as th’ candidate. “Jack Young run for Gov'ner and was elected. And he made a good Gov'ner, too. “Oh, yes, I’m always intrusted in politics; but, as I said afore, I don't consider myself any partic'lar poli. tician!"" The Recall. The little man with the big glasses wanted to talk politics. When the man sitting beside him in the street car turned a page of the newspaper he was reading, he began, “‘Do you happen to be for the recall of judges?"” “Who? Me?’’ yelped the other, who had just been reading the sporting page. “Naw! I'm for the recall of umpires!” What He Thought. First mechanic—‘‘ What do you think about the claim of the free traders thet many articles exported to foreign coun- tries are sold there cheaper than they are sold here?’ Second mechanic—*Well, from my knowledge of wages in foreign coun- tries, I am sure that labor there could not afford to buy the things at all unless they were cheap.” Stuck. Uncle Ezra—‘* What's the matter with Eph Hoskins?’’ Uncle Eben—‘‘Tee-hee! He's up against it with three presidential candi- dates this year. He can remember how he went to school with one and licked another, but to save his neck be can’t figure out how to immortalize himself with the third.’’ Maud Was No Bull Moose. The judge looked back as he climbed the hill, And saw Maud Muller standing still. But he got no encouragement from Maud. She did not believe in the recall of the judiciary. Pessimism. “The world is bad, totally bad!” wailed the pessimist. ‘Graft so grafters everywhere! Even some of the stars are fixed!"" In answering advertisements please mention JUDGE. It will be appreciates. ‘ comicbooks.com