Judge — September 7, 1912 — page 21: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ye, r lead. aking, puntry ersons e, and + leap. ng for these othing riduals public nay be or she it, buy agent. r only ‘azines sack is or the world, 1 are- iblical every would indow- pad to presi- has a mounts norally things zs out. at the has a t down ammer , ciga- Ligious ‘famous pride ) their ets of spaper ey do. And ticular nploys ito the latest nt, be $ upon ve bin rs who in the _ wher ishion- dollars ention limos ng she ays, in a tone sweet enough to pour into a graphophone and have it come out in the form of high-grade molasses, is this: “I know, my dear, that you will want tosay something in your paper in the morning about the gown I am going to wear at Mrs. Goldbug’s ball to-night. If it is not too much trouble to you, kindly come upstairs and watch my brigade of seventy-six trained maids put it on me.”” There you are! Talk about the mod- esty of women, their hatred of publicity, the writhing of their delicate souls in the limelight of newspaper notice, the lareration of their tender sensibilities by having anything printed about them! When a man hires a press agent, he wastes no words. “Thave done so and so,’ he remarks, patting his thumbs into the armholes of his vest—and his conscience in a box of camphor balls—‘‘and I want you to make me famous. Have no regard for ex- pense, neither for truth. Razzle-dazzle the public, and I'll pay you.” Truly, self-advertising has been de- veloped into one of our greatest indus- tries, the figures on hand proving that the field of egotism has a larger output than the diamond mines of South Africa or the coal fields of West Virginia, Pennsylvania and other grimy States. The Beach Girl. We see her, dressing up for show, Employ her sweetest ways; For she is wise enough to know That advertising pays. Advertise. In this old world the time to strike Is when the iron’s hot, And you will find there’s nothing like Being Johnnie-on-the-Spot. A Trade Grievance. “Our advertising club has condemned the Wisconsin professor who says nose rubbing should take the place of kiss- ing.’” “And why, pray?’ “For encouraging a ‘just as good’ substitute." Wanted. ASt. Louis newspaper recently pub- lished this in its ‘want’? department: WAD ED — ni ‘0 0 Washington Aves . Many sailors are trimmed, take it the year round, but, of course, these “sailors" were hats. Every lover of a good cocktail should insist pen, Abbott's Bitters be used in making it: inaures ine the ver 3 0 Binefatting the very best. C. W. Abbott & Co., The Nile System—The Bell System For thousands of years Egypt wrestled with the problem of making the Nile a de- pendable source of material prosperity. But only in the last decade was the Nile’s | flood stored up and a reservoir established | from which all the people of the Nile region | may draw the life-giving water all the time. Primitive makeshifts have been super- seded by intelligent engineering methods. Success has been the result of a compre- hensive plan and a definite policy, dealing with the problem as a whole and adapting the Nile to the needs of all the people. To provide effjcient telephone service in this country, the same fundamental principle has to be recognized. The entire country must be considered within the scope of one system, intelligently guided by one policy. It is the aim of the Bell System to afford universal service in the interest of all the people and amply ‘sufficient for their business and social needs. Because they are connected and working together, each of the 7,000,000 telephones in the Bell System is an integral part of the service which provides the most efficient means of instantaneous communication. AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One Policy For Liquor an To Detebt. 1 Marion. Ind. 7 Crab Orebara. Ry. Vortiand Gas Systane the Universal Service Drug Users A scientific remedy that has cured nearly half a million in the past thirty-two years, Administered by medical specialists at Keeley Institutes only. Write for particulars Following Keeley Institutes: St. Louis, Ma. 2801 Locust St Pittebare. Pa, (26 Fifth Ave, Manchester N. H. Providence, 11. waffalo. N.Y. White Plains. N. Y. Columbus. Obte. mn Portland. Ore, Winntneg. Manitoba. Philadelphia, Pa, MN. Broad St London, Engl: in answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com