Judge — September 7, 1912 — page 20: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A if BROW BOTTLES doesait hhaye that “skumky” taste that you sometimes detect in beer in light bottles. That taste is the result of exposing beer to light. Schlitz is brewed in the dark— filtered through white wood pulp. Perfectly aged, to prevent biliousness. Every bottle is Pasteurized. When it reaches you in the Brown Bottle it is pure and wholesome. Order a case from your dealer today. See that crown or cork is branded "Schlitz. | he Beer ... That Made Milwaukee Famous 1,000 Island House ALEXANDRIA BAY, Jefferson County, New York IN THE HEART OF THE THOUSAND ISLANDS In the most enchanting spot in all America, where nature's charms are rarest, all the delights of modern civilization are added in the 1,000 Island House. No hotel of the Metropolis provides greater living An facilities or such luxurious comfort—real home comfort—as does this palatial Summer retreat amusement for every hour, or quiet, complete rest, is the choice of every guest. All Drinking Water used in the House is Filtered Send two 2-cent stamps for Illustrated Booklet O. G. STAPLES, Proprietor HARRY PEARSON, Chief Clerk In answering advertisements please mention JUDGE. It will be In the Public Eye, By JAMES HAY, Je ELF-ADVERTISING is now our lead. ing industry. Broadly speaking, the ninety million people in this country are divided into two classes: persons who are leaping into the public eye, and persons who help them to make the leap, The thirst for alcohol, the craving for tobacco, the raving for drugs—all these monumental appetites are as nothing compared with the greed of individuals for complimentary mention in the public press. An American, male or female, may be said to have ‘arrived’? when he or she has enough money to pay the rent, buy an automobile and hire a press agent. These press agents have as their only business the job of making magazines and newspapers say that Mr. Billyack is the most charitable millionaire or the most wonderful genius in the world. They command large salaries and a re- spect for the truth which, if the Biblical story of Ananias held good for every modern indulgence in mendacity, would use up the entire output of the window- shutter trust in carrying the dead to the morgue. Anybody who sets out to run a presi- dential fight or a pickle factory has a press agent. Everybody who amounts to anything, socially, financially, morally orimmorally, has an agent to put things into the papers or to keep things out. It has come to such a pass that the President of the United States has a press agent, and this is true right down the line, including railroads, summer resorts, charitable organizations, cigs- rettes, highly colored soaps, religious movements, famous people, infamous characters, men puffed up with pride and persons who are regarded in their communities as shrinking violets of modesty. All of them despise this newspaper notoriety. Take it from me—they do. If you don’t believe it, ask them. And yet one of them will tell the particular publicity agent whom he or she emplos# that, if he doesn’t get a column into the Morning Blade about their latest achievement or fake achievement, be will fire him, throw him penniless up® a cold and heartless world, and give bit a black name among all the others wh? are trying to cavort and gambol in the public eye. In these piping times of peace, wher a society reporter gues to see a fashion able leader who has eight million dollars and seventeen lapdogs, not to mention the lesser consideration of two limo sines and a husband, the first thing s* appreciatea.