Judge, 1912-06-22 · page 22 of 24
Judge — June 22, 1912 — page 22: what you’re looking at
What you’re looking at
This page is primarily **advertising and humorous commentary** rather than political satire. The main content is a profile of Charles Phelps Cushing, a Judge magazine writer, illustrated with his portrait. **The Cushing Article:** The piece describes how Cushing, who received an honorary Phi Beta Kappa key (a symbol of intellectual achievement), became typecast as a humorist. The joke: his colleagues treated everything he said as a joke because of the "key." Later, when working as a reporter, Cushing wrote a serious story about a woman jumping from a Kansas City train station. The next day, a rival newspaper revealed the woman hadn't actually jumped—undermining his dramatic account. The irony: his attempt at serious journalism became his most "humorous masterpiece" precisely because it failed. **The satire's point:** Cushing is trapped by reputation; his earnestness is perpetually undermined by others' expectations. **Surrounding ads** promote whiskey, Coca-Cola, and a New Jersey hotel—typical period advertising with no satirical content visible here.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HUNTER RYE Sold at all Grat-class cafes and by jobbers, . LANAHAN & SON, Baltimore, Md. OVER THE BARS BEST OVER THE BARS ‘Veaises Gs Atvew o¢ & tole fountate ole Delicious — Refreshing —Thirst-Quonching 5c Everywhere THE COCA-COLA COMPANY, Atlanta, Ga. PURE FOOD Wh hiskey “The Inspector Is Back Of (2: ¥ ——— Every Bottle: HITE ALLEY. GEMS in advance. Write txlay for free tilartrated bootiet.epecial prices ‘ving measure WHITE VALLEY 77) Subs Bldg indianapolis Lad. HENRY LINDENMEYR & SONS PAPER WAREHOUSE Nos. 32, 34 and 96 Bleecker Street Branch Warehouse, 20 Beekman Street, New York ALL KINDS OF PAPER MADR TO ORDER The New Hotel Baldwin Beach Haven, N. J. Opens June 20th Accommodates 400 American Plan Redecorated, Refurnished and Modernized Throughout. Fresh and Sea Water in all Baths. High-class orchestra and dancing every evening. Tennis Court and Billiards. HOTEL IS DIRECTLY ON THE BEACH High, Wide Porches 1,000 feet long, give unob- structed view of both ocean and*bay and is most attractively located at Beach Haven, the ideal Sea- shore Resort, situated on a slender island on the Jersey coast, separated from the mainland, a dis- tance of six miles, by the waters of beautiful Little Egg Harbor Bay. Fishing, Sailing, Boating and Bathing unequaled. Direct railroad communication via the Penna. R. R. and Central R. R. of N.J., 23-4 hours from New York. Write for Information and Illustrated Booklet ESTATE OF CHARLES T. PARRY, Owner W. MERCER BAIRO, Manager Advertising of Advertising Everybody is talking about it, but Judge and Leslie's Weekly are doing it. Sce page 18. In answering advertisements please mention JUDGE. It will be appreciated. With Judge’s Jesters. CHARLES PHELPS CUSHING E-VER since Destiny, for a novel prac. tical joke, slipped him a Phi Beta Kappa key, Charles Phelps Cushing has used all three of his names in collusion, Phi Beta Kappa, it may be explained, is an honorary college fraternity, ized in 1776, to tag the nation’s real highbrows with a uniform style of gold watch charm. This protects the dub public from making blunders. For ex- ample, if you listen to a speech by Jus- tice Hughes or Dr. Lyman Abbott and are fortunate enough to observe that they wear Phi Beta Kappa keys, you may say afterward, with assurance, CHARLES PHELPS CUSHING. “My! how intellectual !’’ instead of, “I hope you had as good a sleep as | did!” The campus recognized promptly enough that ‘‘Cush’’ with a ‘‘key’’ was an exquisite joke. In this new light, everything that ‘‘Cush’’ said or wrote took on a humorous aspect. He had to give up doing Earnest Essays and Noble Thoughts because readers said they were so ‘‘funny.’’ The stigma stuck. At last, working as a reporter, he came across a story with which he believed be could make folks take him seriously. He heard that a woman had jumped (0b, most dramatically!) from a high balcony in the Union Depot, Kansas City, to re- capture a faithless husba d Cushing's account of the incident read like & romance, and he had half a day of glory. . « Next morning the opposition paper appeared with a scare head: SHADES OF PATSY! NO WOMAN JUMPED! And the story meant to be deadly seri- ous became forthwith one of the most memorably humorous masterpieces the unwilling wit ever composed. To eam aliving he has had to write a certain amount of humor ever since. 22 icbooks.com } |