Judge, 1912-06-22 · page 21 of 24
Judge — June 22, 1912 — page 21: what you’re looking at
What you’re looking at
This page combines satirical poetry with advertisements, typical of Judge's format. **"Ballade of Summer Ads"** is a humorous poem mocking seasonal advertising cycles. The poet complains about winter ads for furnaces and furs, then cheerfully admits that summer advertising—featuring the idealized "summer girl" selling tennis shoes, underwear, straw hats—manipulates him into wanting to buy everything despite having little money left ("I'll have left from that check I drew"). **The three comic bits** below satirize human nature: one mocks European fortune-hunters obtaining marriage "estimates" in America; another jokes that married men need no title to distinguish them from bachelors (implying wives recognize their husbands); the third plays on "strike you favorably"—the father literally struck the suitor instead. The large **Schlitz beer advertisement** emphasizes brown bottles protecting beer from light damage, citing German brewing standards as authority. This represents typical early-20th-century advertising claims about product superiority. The **Hotel Imperial ad** promotes a Broadway location near theaters and shopping. Overall, this reflects Jazz Age consumer culture and advertising's growing persuasive power.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ballade of Summer Ads. From advertising pages now The summer girl smiles out at you, How bright her clear, unfurrowed brow, Which hints of shores with waters blue! What matter if she’s false or true? She's but the motif for this rhyme— She chants Somebody's tennis shoe— I like the ads of summertime! I'm sick of fuzzy hats and furs, Those furnace ads I’m glad are through; On sootless coal and registers, The truce is raised for which we sue. Anon, like grass fresh-dipped in dew, The pages hint new things, sublime, Gray's flower seeds preempt the view, I like the ads of summertime! Gibb’s underwear looms clean and white, The coolest make you ever knew! Behold these wash ties !—yes, to-night, I'll just step in and buy a few. Avaunt, old shirts of faded hue, You've served your day! Straw hat? Yes, I’m Remembering you. Felt hat, adieu! I like the ads of summertime! L’eNVOL On every page I find some new Thing I must buy—one little dime, I'll have left from that check I drew— I like the ads of summertime! Robert C. MeElravy Contract Not Yet Awarded. Society reporter—‘‘I hear that you are making plans to get married in this country.’” Count Nogoodsky—‘‘Ah, what shall I say? Making ze plans? No, no! I haf had ze plans prepared ze long time. 1 am now busy—what you say ?—taking ze estimates."” They Carry the Sign. “I don’t think it’s fair,’’ said Mrs. Knagger, ‘‘that one can tell whether a woman’s married or single by her title, while all men are called mister. “Well,’’ answered her husband, ‘‘mar- tied men don’t need titles to distinguish them from single ones. All you've got to do is just look at 'em.”” He Struck, Nevertheless. “I met your father last evening and spoke to him about our being married.’” “Did he strike you favorably?" “Well, not exactly favorably, but rather accurately. Every lover of a good cocktail should insist that Abbott's Bitters be used in making it; insures your getting the very best. C. W. Abbott & Co., Bottling ° Plant are Schlitz is brewed in the dark. Schlitz is shipped to you in Brown Bottles. Beer exposed to light cannot remain pure. Beer is saccharine. The slightest taint of impurity ruins its healthfulness. | In Germany the Brown Bottle is used almost exclusively. German brewers know the damaging effect of light on beer. , fe Beer That Made Milwaukee Famous. One Block from New Pennsylvania Station HOTEL IMPERIAL On Broadway Thirty-first to Thirty-second The ideal place to lunch or dine. Order a case from your dealer today. See that crown or cork is branded “Schlitz.” 18-M music by an unexcelled orchestra. Luncheon, Dinner, or an After-Theatre Supper-—in the Palm Where excellence of c Garden, or Cafe is a distinct treat. ne prevails, where ser- vice of the finest is efficient, yet un sbtrusive. Convenient to theatres, new shopping district, and all lines of transportation. Popular Prices. Amidst luxurious surroundings, entertained with ROBERT STAFFORD, Proprietor COPELAND TOWNSEND, Manager In ancwering advertisements please mention JUDGE. It will be appreciated. Booklet will be mailed on request comicbooks.com