Judge, 1912-03-23 · page 21 of 24
Judge — March 23, 1912 — page 21: what you’re looking at
What you’re looking at
This page mixes editorial content with advertising. The main satirical pieces are short poems ("A Wise Girl," "On the Side," "Effective") that mock social conventions and political hypocrisy—particularly how politicians and public figures exploit their fame for financial gain, mentioning Roosevelt, Bryan, La Follette, and Speaker Champ Clark as examples of men who leveraged their prominence into lucrative book deals and lecture tours. The dominant feature is a **Schlitz beer advertisement** using two caricatured male faces (their identity unclear from the image alone) to emphasize that brown bottles protect beer from light exposure, preventing an undesirable taste. The ad emphasizes Pasteurization and purity—marketing concerns relevant to early-1900s beer consumption when quality control was inconsistent. Below is a Hotel Gregorian advertisement and a "Furrow" hat ad, typical period classified advertising. The page reflects Judge's characteristic blend of humor, social commentary, and commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
tasal, I wish to see the plan of the lower ¥ foor of this theater, so that I may locate r J my seats and determine tc my own sat- jsfaction whether they are located where | e I prefer to sit. If the gentleman be- bind will stay his impatience and regu- | nb 711 late his language, I shall conclude this | -° matter with dispatch. . .. As I sur- c mised, the seats are located in a very hazardous section of the theater and at some distance from the fire exits. I bid you good-day !”" 3 A Wise Girl. BO i | I ES There was a girl in our town And she was wondrous wise, 9 For when her hat went out of style She heaved no heavy sighs; @) @ She simply laid that hat away, Nor was the deed in vain, | A 66 Cd For by and by that very “‘lid’’ a S nm yy Was right in style again. on the Side taste Often do our statesmen find that sweet 4 : are the uses of advertising and fame. that you sometimes detect in beer Before the Cuban war, Colonel Roosevelt . . . had written several books which had a in light bottles. That taste is the moderate sale. But from the day he . . sade known his intention to raise his result of exposing beer to light. Raagh Riders regiment, the income from ae ‘ = them began to increase and there has Schlitz is brewed in the dark ever since been a growing market for : Rts ond thin einen, filtered fhrough white wood pulp. Perfectly aged, Dr, Wilson's *‘History of the Ameri- | to prevent biliousness. can People,"’ from which, since his prominence in the presidential contest : : 4 fegan, many sentences have returned to Every bottle is Pasteurized. When’ it reaches eat Calan Hilts tench taamelel ene you in the Brown Bottle it is pure and‘wholesome. satil George Harvey and Henry Wat- ji i i Order a case from your dealer today. toe made, him thelr: pro: tem./eandis at Sou or eh is branded Schine™, Senators La Follette and Tillman and Speaker Champ Clark—not to mention a r ) score of other men in Congress—found a ¢emand for their platform services at Chautauquas just as soon as they became conspicuous public figures. Mr. La Fol- lette also took advantage of his oppor- tunities to start a serial publication, with the hope that it would aid in keep- ing the wolf from the door. Bat in this connection the name that leads all the rest is that of William J. -< Bryan. After his first defeat for the presidency he began the publication of e e e r 7M & paper, took to the lecture platform, tnd wrote syndicate articles, his heart | . bleeding all the while for the people. a a e ] Wall ee amous Those infant industries he has constantly 4 d fostered—protecting them when hecould | against free trade by copyright—and re tow he stands with the millionaire band | HOTEL 1 a real plutocrat. Thus does renown become an asset G REGO RI AN with some of our statesmen, from which they can reap returns on the side. NEW YORK CITY, 835TH ST., FIFTH AV., BROADWAY. Effective. Ue Blories, | Modern. Absolutely Fireproof, EAEUFIONS, rota _ a Ne 7" 4 depots, There was a girl in our town, Tene coroms in ane PRICE. Who had a steady beau; 300 Reoma, each with private bath. The Finishing Touch To Your Easter Attire. He stayed too late one evening— B good room and bath, $2, ae ‘The Furrow. The most distinctive Spring bat ever made, Comes She could not make him geau. x : day. in dark gray, light gray, tan and brown. Same bat Imported from She tri, : OTHERS UP TO $3.50. Austria will cost you $3. We make it here—minus duty —ané sell Haste) but could not start him. PARTOR, BEDROOM, BATH, $4.00, inter $2—prepald. Made of fine felt. You'll like It as t000 a8 yoo ; it, I you dos if money back by return mail. State size, 7 ted ble tents ee FRENCH P. H. CO, Pilindetobta, Pa, He simply used his teau. In answering advertisements please mention JUDGE. It will be appreciated. \ comicbooks.com