Judge — March 23, 1912 — page 22: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“The last drink is as good as the firet—and I've used it all my life”— Old Overholt Rye “* Same for 100 years" A mature bonded whis- key aged in the wood—light body, exquisite aroma— rich flavor—worth asking for by name A. Overholt & Co, Pittsburgh, Pa. VEN Ge The Morse Clarifier PHONOGRAPH PRE eSe SOUND LIFELIKE ‘Susie whether for Badison with rulber of fumbia disc or cylinder. Tatormation and circular matter tree. and Distribaters EXTRA DRY 4 Champagne The only American Cham- pagne ever awarded a Gold Medal at Foreign Expositions: PARIS EXPOSITION, 1867 France PARIS EXPOSITION, 1889 France PARIS EXPOSITION, 1900 rance VIENNA EXPOSITION, 1873 Austria BRUXELLES EXPOSITION, 1897 Belgium BRUXELLES EXPOSITION, 1910 Belgium Pleasant Valley Wine Company Oldest and Largest Champagne Producers in America Rheims New York Advertising of Advertising—A Series of Weekly Talks—No, 10. Pot-Luck with Lucullus Perhaps the function of a trade-mark was never better illustrated than in a bit of humor contained in a folder issued by one of the great cement companies. The folder was entitled *‘* Pot-Luck with Lucullus.”* **Lucullus,”” so the folder tells us, **was the Bradley Martin of antiquity." “It was said that a square meal at Lucullus’ country house cost one hundred thousand sestertiums.” “It was a favorite trick of Lucullus’ friends to stop him in the Forum and beg to be taken home to dinner, hoping to catch him some day when they had nothing but warmed up potatoes and cold meat.” “Take me out to dinner, Cul,” said Cicero one day; “no fuss, I just want pot- luck."* Lucullus telephoned out, right before Cicero, and simply said : “Serve dinner for two in the Apollo Room.”* The room was decorated with American Beauty roses, and the dinner cost about ten thousand sestertiums a plate. The secret was in that word * Apollo.” Lucullus had an understanding with his servants that when he said ‘* Apollo Room it meant ** blow yourself on a meal.” In the same way a trade-mark indi- cates what you want. It saves descrip- tions and explanations. You buy goods by name, don't you ? liteaDBilftcure Picture Offer---An attractive picture, suit framing, will be sent, postage pai who furnishes information called ALLAN C, HOFFMAN, Advertising Director. LESLIE JUDGE COMPANY, 225 Fifth Avenue, New York. Twill give you a list of advertised goods used daily in my home. You are to supply a blank form and send me a picture suitable for framing. Address . J. Mar. 23. A Humorist in Serious Mood, VER since Colonel W. J. Lampton, one of the very few humorists of modern times whose military operation have been such. as to have elevate them to the rank of colonel and who is, well-known contributor to Jupce— we were about to state when rudely jp. terrupted by this explanation, eye since Colonel W. J. Lampton has lived in New York City, he has wanted to lie in New Jersey and on a farm—not 4 plantation, but just an ordinary fam, about as big as he could spade up ing day, as he describes it. On this fam he desires to raise chickens and the mortgage, and, like all literary persos with rural ambitions, he has dreame dreams of the day when he could shunt the typewriter to one side and take bold of the plow handle Just what a plow has to do with ri ing chickens he does not yet know, but he will write to th Secretary of Agriculture, at Washing. ton, D. C., that fount of farm knowl. edge to all the needy, and find out ere it COLONEL WILLIAM J. LAMPTON AMONG TER CHICKENS. (The one wearing the hat is the Colonel.) is too late. He hopes to secure a brand of hens which will store their egg energy when the price of eggs is lov and lay them in bunches when the price goes up, and already has opened negotis- tions with Burbank, the California woo- der, to produce a species that will stand the Jersey climate. The picture accom panying this brief sketch is supposed t2 be reproduced from a photograph takes of Colonel Lampton on his Jersey chickes farm, and is an excellent likeness; bet it never was taken on a Jersey farm On the contrary, it was taken on th farm of General James S. Clarksoa, near Tarrytown, N. Y., and the chickess were borrowed from the neighbors e pressly for this occasion. Just th same, Colonel Lampton is a great Amer ican humorist, whose pun is mightie than his sword. Extremes Meet. Though ‘‘plain’’ is the reverse of “fancy”’ (So dictionaries tell us oft), The biplane and the poet's fancy Both furnish means to soar aloft. T. R's. Revised Version. “And vowing he'd ne’er consent, consented."’ Try Marine Eye Remedy for Bee Weal, Watery Eyes and Granulated Byes No Smarting—Just Eye Comfort. In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com