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Judge, 1912-03-16 · page 22 of 23

Judge — March 16, 1912 — page 22: what you’re looking at

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Judge — March 16, 1912 — page 22: Judge, 1912-03-16

What you’re looking at

This is primarily an **advertising and editorial page** rather than a political cartoon page. The main content consists of: **Editorial Section ("The Era of Package Goods"):** A nostalgic piece crediting the 1904 Saint Louis Exposition with popularizing packaged goods. It celebrates how pre-packaged food improved sanitation and consumer trust compared to loose goods sold from bins exposed to contamination. **Satirical Humor Pieces:** Short jokes about everyday life—a woman marrying for money who discovers the groom was truthful about having none; dated wordplay updating an old proverb about wishes (horses become airplanes, reflecting early aviation enthusiasm); a newlywed couple trying to hide their status. **Advertisements:** Primarily for hotels, cigars, paper goods, and bitters—typical Judge revenue sources. **Notable:** A brief political comment suggests exporting American politicians (Anthony Comstock, Jack Johnson, South Carolina's Governor Blease) to a struggling new Chinese republic—satirizing both American political figures and China's political instability, though the exact reference is unclear without more context. The page reflects Judge's mixed model: advertising revenue supporting satirical commentary on consumer culture and politics.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Apollinaris The Table Water of the Duke of Connaught NENRY LINDENMEYR & SONS OF BRAINS PAPER WARE HOUSE Branch Warehouse, 2) Beekman Street, New York “MADE AT al west ALL KINDS OF PAPER MADE TO ORDER Advertising of Advertising—A Series of Weekly Talks—No. 9 WY S92 ae The Era of Package Goods Were you at the Saint Louis can well remember how groceries and other edibles were once con taminated by handling or by con- tact with store sweepings. Exposition If so, you will recall that a man- ufacturer of a cereal food gave away little checker-board boxes That was the day when the cat which, by the addition of tape han- made its bed in the open bins. dles, were made to hold lunches, guide books, and souvenirs. This is the era of package goods. Never beforeswere foodstuffs brought before the consumer in such a sanitary condition. You who are thirty-five or more supply a blank forn se ture suitable for framing. Address. But sanitary changes are not the only ones brought about by the package, Losses from broken stock are saved. Contents are of uniform weight and measurement. Identification by trade-marks makes purchases and re-orders easy, and fixes responsibility. Endless time is saved the dealer, and the public, in handling his sales, Indeed, the presence of shelves of package goods in place of the bins of yesterday, is the sign of the NG fice Picture Offer—An attractive picture, suitable if will be sent, postage paid, to who furnishes information called Still Looking. “You can look for lots of money and very easy life,”” Said a fellow to a charming girl, “if you will be my wife.”” So she took him at his word and soon she took the marriage oath. Now she finds he told her truly—she is looking for them both. A Solution of Some Problems, A correspondent suggests that the first successful ticket in the republic of China will survive about three months of its term. He suggests that we show real friendliness as a nation by sending them over a couple of candidates to ex- periment with. He suggests as a starter Anthony Comstock for President, with Jack Johnson as his running mate. It is a good idea. Our own choice, as lending more dignity to the campaign, would be Governor Blease, of South Carolina, and Congressman Rainey, of Illinois. We should be glad to hear from other readers on this subject. Every lover of a good cocktail should call for Abbott's Bitters. Makes the best. C. W. Abbott & Co., Baltimore, Md. Up-to-date. In days of yore this adage was aired: “If wishes were horses, all beggars would ride.’” But time brews results, and now it's declared: “‘If wishes were biplanes, all men would then glide.’’ The Wedding Trip. “Oh, Jack, they'll be certain to eye us,” “But don’t, for your life, let them guess we've just wed!’" “T've a plan,’’ answered Jack, ‘‘that will warrant us peace— They'll never suspect if you lug the valise."’ AGENTS! BIG PROFITS (-HOTEL=—] GREGORIAN NEW YORK CITY, 85TH ST., FIFTH AV., BROADWAY. 14 Stories, 8 . Absolutely Fireproot. xurious, comfortable and homelll rest amusements, shops aod BETTER AT ANY PRICE. 300 Reoma, each with private bath. 7 ‘A good room and beth, §2,! SP OTHERS UP TO $3.50. PARTAR, BEDROOM, ware aaa rant m tnvearte, Alma table @°bote. Restaura RITCHEY. Pron, ie In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com