Judge, 1912-01-13 · page 21 of 24
Judge — January 13, 1912 — page 21: what you’re looking at
What you’re looking at
This page mixes political humor with beer advertising. The left column contains three anecdotes about American Governors attending a governors' convention, joking about their states' superiority and hardships—particularly the famous story of Montana's Lewis Penwell accidentally shaving at 2:30 a.m., thinking it was 7 a.m. The dominant feature is a **Schlitz beer advertisement** claiming their product has "no skunk taste" because it's protected in brown bottles from light exposure. The ad shows two men comparing bottles. The satire lies in the contrast: Judge magazine juxtaposes earnest political boasting by state officials with a beer company's reassurance that their product won't taste "skunky"—implying the governors' claims about their states are similarly dubious marketing. The term "skunk" taste refers to the off-flavor light creates in beer, but the placement creates an implicit joke about politicians' reliability. The page also includes advertisements for the Hotel Dennis and Leslie's Weekly.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
What the Governor of North Dakota said to the Governor of South Dakota. (Continued from preceding pace) | “It seems to me'’—Dr. Critchfield | | appeared to be reminiscing—'‘going back a long time, that I remember an old beverage called water.”” “You must have a great memory, doc- tor,’’ spoke up former Governor Brady, of Idaho. ‘*Wasn’t that centuries ago?”’ A man who had to shoulder responsi- Pll, bility on the train was Lewis Pen the vice-president of the Governors’ special. the Mr. Penwell has one of the largest sheep ‘nor, ranches in the world. When he is not rave boosting his own State of Montana, he init ight can usually be found *whooping things INI up” for the great Northwest. He was il to meet a special delegation in New } ‘ HI York, who were to come over to Jersey il | is, City ‘to welcome the Governors. Mr. | ] | | end Penwell considered it an important en- | | | of J gazement. Much to his discomfort, | WAAR wee when he awoke that particular morning WT | | 3 to he found the train standing in the sta- | NW] d of tion. His first impulse was to repri- | ANAL mand the porter for not calling him in fa time. On second thought, in order not | -4 to keep the committee waiting too long, —T cca, =) tet J he set to work shaving. The water | That “Skunk was cold, He was in such a hurry to s 7 ker get through that he splashed in with a taste sometimes be) snort. Finally, grabbing his hat, he detected in pure beer went hastily through the car and out on the chilly car platform. The are lights in the station had given him the impres- sion that it was as light as it should be at seven o’clock in the morning, the time of the train's arrival. Once in the open air, Mr. Penwell discovered, peer- ing through the outer end of the train sheds, that it was pitch dark. Then he looked at his watch. To his utter as- tonishment, the timepiece showed two- thirty a.m. The train had not yet left Philadelphia, where it had been standing | peacefully all night. | is the result of exposing it to the light. Light starts decay even in pure beer. Dark glass gives protection against light. r.) i Schlitz is brewed in absolute cleanliness—cooled in filtered aiz— then it is aged for months, to prevent biliousness, then filtered through white wood pulp—then every bottle is sterilized and de- livered to you in brown bottles, thus protecting Schlitz purity from the brewery to your glass. ud | Governor West, of Oregon, is the youngest Governor in the United States. He is only thirty-seven years old. Needless to remark, his appearance is | decidedly youthful. Addressing an audi- ence at Buffalo, he said, “There is a great chance for young men in Oregon. That is how I hap- ote If you knew what we know about beer, you would say ‘Schlitz —Schlitz in brown bottles.’’ al pened to be elected. My opponent was Order a case from your dealer today, t so young that the voters were afraid he See that cron or cork is branded “‘Schlitz"” ; could not be trusted.’’ | Th B e Baltimore is celebrated the universe | 2 eer 12M d over for its delicious diamond-back ter- ~ ‘ S) sucicocsrartcernt: | That Made Milwaukee Famous a dishes to prepare known to culinary art. | is beta st on = | HENRY LINDENMEYR & SONS PAPER WAREHOUSE Nos. 22, 34 and 36 Bleecker Street Branch Warehouse, 20 Beekman Street, New York ALL KINDS OF PAPER MADE TO ORDER You Can Exchange Something You Don’t Want for Something You Do. Or if you wish to buy or sell anything or secure agents use the Classified Columns of LESLIE'S WEEKLY t to reading. Leslie’s’s Weekly, 225 Fifth Ave., New York The Baltimore hosts had it for the piece de resistance at the Governors’ dinner. Lieutenant-Governor Fitzger- ald, of Colorado, expressed great delight at the delicacy. He is said to have re- marked, ‘‘Do you know, that is the finest hash I ever ate!’ HOTEL ST. DENIS BROADWAY AND ITH STREET NEW YORK CITY, Within Cary Access of Every Polut of Block trom Wavat ralk of Shopping Dist 2 Excellence of Culel: - Motments, Cuurteuus Servs ~ jowelike Surrovaciagy. od $1.00 PER DAY AND UP EUROPEAN PLAN, Tablo d’Hote Breakfest S0c. WM.TAYLO & SON, Inc. OTEL MARTINIQUE, Wa Radway aod band Btls Of course food products and the agri- cultural advantages of the States came in for considerable mention. Each Gov- ernor went to great pains to tell how much superior were the vegetables and other things grown in his own State. Finally, Governor Eberhart, of Minne- sota, came along with this “‘whopper’’: (Cont ing pace) In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com