Judge, 1907-05-18 · page 11 of 16
Judge — May 18, 1907 — page 11: what you’re looking at
What you’re looking at
This is **primarily an advertisement**, not satire or editorial cartoon. The Prudential Insurance Company is announcing a major policy benefit: policyholders reaching age 75 will have their premiums waived going forward. The page uses Judge magazine's platform to promote corporate "liberality"—claiming the company has voluntarily granted over $8 million in extra benefits to policyholders beyond their contracts. The estimated cost of this new age-75 waiver alone would be $3.25 million over ten years. The Gibraltar imagery (a rock formation representing strength and stability) is a standard insurance company metaphor for financial security, not satirical commentary. **Context for modern readers**: This appears to be genuine corporate messaging leveraging a respected satirical publication's credibility. Whether Judge's editors found irony in advertising a profit-driven company's "voluntary" generosity is unclear from the page itself.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Prudential Liberality Again Displayed The [lost Important Voluntary Benefit Ever Granted By The Prudential is now Announced. All Industrial Policies now in Force under which the Insured have attained age 75, or under which the Insured may attain age 75 during 1907, will be made Free or Paid-up Policies and the Further Payment of Premiums Will Not Be Required after the Insured has reached the said age. The Business of The Prudential is so large that, should the present plan be continued, it is estimated that the cost of this concession alone, in ten years, would be over Three and One-Quarter Million Dollars For years it has been the practice of The Prudential to add to the benefits already accorded to those who insure with us, giving Pera more than their Contracts called for when experience demonstrates that we can s. These VOLUNTARY CONCESSIONS TO SOLICYEOLDERS already aggregate more than EIGHT MILLION DOLLARS and every year adds to this amount. The Company which deals with Policyholders in this spirit of Liberality and fairness, combined with absolute Financial security, is the Company you should insure in. THE x PRUDENTIAL i President, HAS THE { STRENGTH OF * ,, GIBRALTAR The Prudential Insurance Co. of America Home Office, Newark, N. J. Incorporated as a Stock Company by the State of New Jersey. comicbooks.com