Judge, 1907-05-11 · page 11 of 16
Judge — May 11, 1907 — page 11: what you’re looking at
What you’re looking at
This is **advertising copy, not satire or cartoon content**. It's a Schlitz beer advertisement emphasizing the brewery's quality standards to modern consumers. The ad lists specific ingredients and processes: deep-well water (1400 feet), carefully selected barley, Bohemian hops, and—most notably—a unique yeast strain propagated from a single "mother cell" that competitors "cannot duplicate." The repeated emphasis on purity, time, skill, and money spent on quality aims to justify the product's premium positioning. The phrase "The Beer That Made Milwaukee Famous" references Milwaukee's historical dominance in American beer production during the late 19th/early 20th century, when the city became synonymous with brewing due to German immigration and established breweries like Schlitz. No political satire is present. This is straightforward product marketing leveraging quality claims and regional prestige.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Our water comes from wells 1400 feet deep. Our barley is selected by a part- ner in our business—selected from the best that is grown. Most of our hops are Bohemian. Our yeast is produced forever from the same mother cell. ’Tis a yeast that no one can duplicate. That is why Schlitz beer is good. But we spend more on purity— more time, more skill, more money— than onany other cost of our brewing. That is why Schlitz beer is e good for you. Th e B e e r branded Schlitz, That Made Milwaukee Famous. comicbooks.com