Judge, 1906-07-28 · page 11 of 16
Judge — July 28, 1906 — page 11: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**, but a straightforward product advertisement for Quaker Rice cereal, published in *Judge* magazine around 1906. The page features an illustration of an Asian man (likely Japanese, given the snow-capped volcanic mountains in the background, appearing to reference Mount Fuji) in traditional dress, positioned as an exotic, authoritative figure endorsing the product. This reflects early-1900s marketing conventions: associating rice with "Oriental" authenticity and prestige. The ad emphasizes the novelty of "puffing"—a new processing technique that expands rice kernels—as a modern innovation combining traditional wholesomeness with contemporary food science. The copy promises health benefits and universal appeal to children and adults alike, while noting the bargain price of 10 cents per package. The inclusion of this advertisement in *Judge* suggests the magazine accepted commercial content alongside satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
For Health, Strength and Endurance As a food, rice hasa world-widereputation. To its purity, wholesomeness and goodness ‘have been added a delicate flavor anda dainty crispness never realized before. That new and wonderful process, known as “puffing,” thoroughly cooks the rice and expands each kernel to many times its normal size. Quaker Rice (Puffed) is the wholesome, healthful rice-grain transformed into the most dainty, delicious, appetizing cereal you have ever tasted. Served with milk, cream and a little sugar, after being heated a minute in a hot oven, it is equally tempting to children and to grown-ups, and is as good for one as it is for the other. Quaker Rice has a charm of daintiness and deliciousness that is only equalled by its health- fulness and wholesomeness. The more you eat of it, the more you will want to eat,and no matter how much youeat, it will agree with you perfectly. Quaker Rice makes many delightful confections, recipes for which will be found on each package. Quaker Rice Candy and Quaker Rice Brittle, etc., will give untold pleasure to the children, and can be easily and quickly made in your own home at trifling cost. Quaker Rice is sold by grocers everywhere at 10 cents the package. Made by the Manufacturers of Quaker Oaw. Address, Chicago, U. S. A. Copyright, 1906, by The American Cereal Co. comicbooks.com