Judge, 1906-03-10 · page 9 of 12
Judge — March 10, 1906 — page 9: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or political commentary. It promotes Peter's chocolate, a Swiss brand imported to America. The image shows an Alpine mountaineer triumphantly planting a flag at a peak, visually linking the chocolate to Swiss mountain excellence. The marketing strategy equates consuming the product with accessing "the world's wonderland"—if you can't travel to the Alps, the chocolate brings that experience to you. The text emphasizes Swiss authenticity: the product comes from D. Peter of Vevey, Switzerland, and uses Swiss milk. This appeals to early 20th-century American consumers' association of Switzerland with quality and natural purity. The phrase "high as the Alps in Quality" reinforces this branding. The sole importer (Lamont, Corliss & Co., New York) controlled distribution, suggesting this was premium, imported luxury goods marketed to affluent consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A MESSAGE FROM THE ALPS. ‘«We send you our best in PETER’S Chocolate.” If you cannot get to the world’s wonderland, you can yet have the world’s wonder in confec- : tion-food. 4 bd THE ORIGINAL i PETER’S miseattk CHOCOLATE ‘4 (for eating) has furnished a delicacy and a food in one luscious combination as distinct from ordinary eating chocolate as the Alps are from foot-hills. There's no describing the taste, yet the tongue can tell it. It has the smooth, rich, full-cream flavor which Swiss milk gives when combined with pure chocolate as only D. Peter of Vevey, Switzerland, blends it. The proof is in the eating. LAMONT, CORLISS & CO, Sole Importers, 78 Hudson Street, NEW YORK. comicbooks.com