Judge, 1905-08-12 · page 14 of 16
Judge — August 12, 1905 — page 14: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It features vintage product ads (Old Crow Rye, Lea & Perrins sauce, Sohmer pianos, cigars, toiletries) interspersed with motivational business aphorisms attributed to "Rusty Mike's Diary." The only notable content is a large boxed section titled "A CIRCULATION SURPRISE" promoting Judge magazine itself. It claims an investigation found Judge displayed in 75% of American barber shops, targeting the shaving-supply industry. The text emphasizes Judge reaches 100,000 barbers daily and "three millions a week," presenting circulation statistics as evidence of the magazine's value to advertisers. The page essentially serves as a self-promotional advertisement, using barber-shop penetration data to convince manufacturers and retailers to advertise in Judge. There are no identifiable caricatures or political references visible.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A parrot is inter- esting for a while but is apt to grow tiresome unless - taught new words, and your advertising is just as monoto- nous unless often changed. — Rusty Mike's Diary. Ifyou are going to. any place you don't take one step and stop to see if you have arrived. So if you mean to “ar- rive” in advertising keep going.—Rusty Mike's Diary. ASK FOR and see that you get OLD CROW RYE Sold everywhere in bottles. Never sold in bulk, H.B. KIRK & CO., Sole Bottlers, N.Y. Lea & Perrins' Sauce THE ORIGINAL WORCESTERSHIRE If you were issu- ing invitations to a dinner- party you would not lock them in your desk ; and if, you want people to visit your store give the fact publicity. —Rusty Mike's Diary. I's more than likely that all. the public hears about you is what you tell them yourself—so tell them often,— Rusty Mike's Diary. The most learned men become so b learning a little eac day. By advertis- ing your business a little every day the growth will be sure and steady.—Rusty Mike's Diary. When a man loses his pocket-book it is generally a matter of carelessness, and when he loses a cus- tomer it is for much the same reason, —Rusty Mike's Diary, Gold Medals Chicago HewOrleans Faris (Grand Prize'=3 St.Louis Worlds Fair: The Peerless Seasoning Rare plquancy is given toChafing Dish cooking’ b) EEA'E Perris’ SAUCE as as sone. Welsh Rarebit. Lobster a ia Newburg, (Mushroom Saute, Stewed aticadta'dask oft” Rates enjoyment to every dinner. Duncan's Sons, Agents, New York. Nickel-piate ine THE “SOHMER” HEADS THE LIST OF THE HIGHEST GRADE PIANOS U.S. A. ers wit| LIQUID PISTOL ROME IKE: ony = rigged ee eees Every. newspaper United States and Earope is searched. 00 notices. Hawny Rowe eee, $50 for 733 Union Square, N. ¥. tion and better service Joocr when answering advertisements, ‘THow sbost Pictures for your Summer Home? [Teer sill be dark days to brighten, and dal days when out-ol-door pleasures ou wil sy te the” heey touch ols low ected pactures. Fo the Sem are offering the following assortment of beaucial fectures all in bright, delicate suitable for Summer Cottages and selected especially for this purpose. FOR SIXTY CENTS (regular catalog price $15) Teo oned taree Pretty Poster Geta welod Ee the"above nner 77 thre, Stanlaw Shar Oat tercoloe phi cl drawings naa nelly printed in colors, Se ¥3 of Zins incomparable and richly Sicren aoe thay ONE DOLLAR we will send, ta addition ibe sbeve plctares, enough ack numbers of Eastin’s Wercers finn Ss Honey Maca: ze or Fox, and other tions, t9 In seeding br the weels commer” ‘Dont delay ereriag, bot write at onc to Sum Vecutbe jodge Company, mn3 Fourth Avene, New Yo 7 required. “Over ‘ne Honing, ~All ‘dealers,or by mall, B00. Rabter-covered bolster aes exit, Parker, Stearas & Setton, 230 Soath St., Dept. E. New York NOW READY... “THIS @ THAT” About Caricature By ZIM A book of sound advice for the comiccart student niger of ea Bahing te irieser, ‘PIANOS |Sohmer Building, Only sieroom Sth Ave., cor 22d St. $1.50 by m Address E. Zim, Hovechends, N.Y. | SOHMER in Treauee New You will get more prompt attention and better service by mentioning JuoGR when answering advertisements. A CIRCULATION SURPRISE FACTS FOR MEN WHO SHAVE OR GET SHAVED, OR DEAL IN SHAVERS’ SUPPLIES A recent critical investigation covering the entire country, made by two of the largest advertisers in America who manufacture goods for shavers, showed that Judge was on file in more than 75 per cent. of all the desirable barber-shops. In the case of Advertiser No. I, the renewal calls for just double the space on the last order (2,500 lines). Advertiser No. 2, who had never before used Judge, placed an order for nearly Teo Thousand Dollars ($2,000.00). Judge is sold regularly to more than 20,000 up-to-date barbers. These pro- prietors employ from one to ten assistants, probably an average of four, a total of 60,000, ’and a grand total of 100,000 BARBERS Each one of these tonsorial artists probably shaves five customers daily. These customers while they wait enjoy the columns of Judge, making a cir- culation along this one line of THREE MILLIONS A WEEK . 1 ie 3 3 3 3 3 . 3 3 3 3 émmersed in the sterilizer, along with all the rest of the barbers’ parapher- nalia, And Judge will stand a pressure of sixteen pounds of steam to the square inch, and emerge gay and smiling as ever. A WORD TO THE WISE SHAVER OR ; Judge is read, re-read, handled and passed around, until it has to be SHAVEE SHOULD BE SUFFICIENT ON SURPRISE | | tees, 1c. te 5Oe. ene, * Saker TAMPA. Ma Nerywbere ALBAN: ‘t Co. ‘Sola bys Caase Dealers Ba MENNEN’S BORATED TALCUM TOILET 6000 INCOMES FOR ALL aa to20 pergentcrmmi beat » Coffees, Sy mn & BG Eom aan TAERIGN TE Box 289, 31-33 Vesey Street, N. ¥+ BLOOD POISON FOR MORE THAN TWENTY YEARS anty. Capital $soojeo0, We solicit the not oleate cnn you have exon a COOK REMEDY CO. 1480 MASONIC TEMPLE, Chicago, Ill, U. S- Av comicbooks.com