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Judge, 1905-08-12 · page 15 of 16

Judge — August 12, 1905 — page 15: what you’re looking at

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Judge — August 12, 1905 — page 15: Judge, 1905-08-12

What you’re looking at

This page contains mostly advertisements and promotional content rather than political satire. **The Thousand Islands section** advertises the New York Central Railroad's tourist destination in upstate New York, using romantic language about the St. Lawrence River's beauty. **"Parisians Out of Doors"** promotes a travel book by F. Berkeley Smith with an illustrated cover showing Parisian leisure activities. It includes endorsements from author Frederic Remington. **"Typical American Drummers"** is the sole editorial content—a silhouette illustration of two traveling salesmen (drummers) in professional dress. The accompanying text argues that magazine advertisements serve the public by illustrating real consumer needs and goods (hats, clothes, shoes, cravats, dress-suit cases). It defends advertising as essential editorial content, not mere filler. The piece illustrates the period's growing commercialization of magazines and normalization of advertising as legitimate journalism.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“In all the land, range up, range down, Is there ever a place so pleasant and sweet ?” THE 1000 ISLANDS. There may be somewhere on the earth a more delightful region than that of the Thousand Islands, but if there is, it has not been discovered. It is as fine as the Bay of Naples, with no danger of being buried in hot ashes. There are 2,000 picturesque Islands scattered along the twenty-five miles of one of the most beautiful rivers in the world. You can find out a great deal regarding it in No. 10 of the “Four-Track Series,” “The Thousand Islands,” of the St. Lawrence River issued by the NEW YORK CENTRAL. A copy will be mailed free on receipt of a two-cent stamp by George H. Daniels, General Passenger Agent, Grand Central Station, New York. A PLAY.TIME TRIP TO THE LAND OF GAIETY Every nook and corner of this paradise of a city is fall of a gay throng o whom life inthe open air means nine-tenths of the)oy of ivng. ‘Theauthor of this delightfal book, taking the reader to many scenes 0} jollity known only to the initiated, has reprodaced the ver Ot galety and fan that characteries this out-al-doors-loving people. PARISIANS OUT. OF DOORS By F. BERKELEY SMITH Author of How Paris Amnses Isl” NA nett Eatin Guaee tee you read ‘with 1 wil the with Parisians FREDERIC REMINGTON SAYS; — “Smith's delightfally sympathetic Paris [Parisians Out of AT THE GRAND PRIX. Doors] would make wooden Indian part with his cigars.” THE REAL PARISIAN NECTAR This volume comes like a fresh whiff from the boulevards of the gay city. ph that ex! boliday style that suggests Derry laugha, eed 3 a (aed ale rentot de whl of th r of all, hovers: the sketches at —Werld-News, < leveland. ALTOGETHER DELIGHTFUL cAltorether delightfal in its wanderings and its chattiness and its drawings.""—New Yor® World. BREEZY PICTURES OF maT ARISIAN FUN “Ina breery, informal style, the author pictures trery form of out-of-door amusement | he Capital of the world's fant ne wand Shot — Nashville American. Sevond Edition—13 cloth, handsome binding, SR SaMty lowrnted with drawings by the anther Soi cereal Preset Swater-dolor foots: ‘ieee by F. Hopkinson a $1.50, nes; by mall, $1.64 FUNK & WAGNALLS COMPANY, Publishers 30 EAST 234 STREET, NEW YORK ON THE SANDS AT TROUVILLE © ‘Typical American Drummers The accompanying plate presents two figures drawn frum life expressly for JUDGE, a typical American drummer, too well known to require further introduction here. Perhaps your first impulse will be to pass the design with slight notice, since it serves for an advertisement. But do not adver- tisements serve the public? Are they not suggestive of real wants, and usefal in filling them? Let us suppose there were no advertisements in JUDGE, would its columns be more interesting, or more useful? You might as well remove the directory from the vestibule of a building given over to many kinds of business, as to withdraw the advertising columns from JUDGE, or any other periodical. These columns are of special value in many instances. JUDGE has capable artists who are willing to prepare designs for advertisers without extra charge, and these designs, produced at considerable cost, are useful in conveying ideas to JUDGE'S readers which plain text could not present so clearly. The case in point illustrates this, Here is shown pictorially the sug- gestions : These two young Americans wear good hats, clothes, shoes, sus- penders, shirts, collars, cuffs and cravats ; they carry up-to-date dress-suit cases, and just now are exchanging stories in the lobby of a first-class hotel, such as they always patronize, Happening to meet in front of the news-stand they will presently purchase copies of JUDGE and LESLIE'S WEEKLY, which are very prominently displayed. In LESLIE'S WEEKLY they will find the latest war news and an illustrated panorama of the affairs of the entire world, and incidentally inside information as to what to do and what not to do in financial matters. In JUDGE will be found pictures and fun to drive away the blues— which the drummer gets when far from home—while in the advertising columns they will get the latest information as to the best razors, shaving soaps, tollt articles, clothing of all sorts, railroads, hotels, srnes, spits, ale, beer, cigars, tobacco, cigarettes, eve men re or desire. Ask any commercial man and he will tell you that JUDGE'S stories and jokes are an essential part of his outfit. We are not soliciting advertisements of lingerie, but if this should catch the eye of any advertiser who has a worthy article to sell to men we are in the market for our share of the business, and will in every honor- able way try to make the advertising columns of our periodicals pay such an investor. Very truly yours, Judge Company comicbooks.com >