Judge, 1894-12-01 · page 15 of 20
Judge — December 1, 1894 — page 15: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not satire. It promotes Liebig Company's Extract of Beef, a concentrated meat product used to make "beef tea"—a hot beverage popular in the late 19th/early 20th century. The illustration shows a soda fountain or café scene where a well-dressed man purchases beef tea. The ad emphasizes that the product comes from **Baron Justus von Liebig**, a real German chemist who invented the extraction process, lending scientific credibility. The company claims consumers should verify authenticity by checking for Liebig's signature on the jar's blue label. For modern readers: this represents a time when concentrated meat extracts were marketed as nutritious restoratives for cold weather and fatigue—positioned similarly to how sports drinks or energy supplements are marketed today. The scientific attribution and signature authentication reflect early branding strategies.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
2p =p. Vr! VAAL G PE SN BA ae OED Gs Es i FZ Zz ZZ WZ, AA Wy \ In cold weather a cup of hot beef tea is very warming and bracing; try it when cold or tired, and ask at the soda-fountain or café for beef tea made from Liebig COMPANY’S Extract of Beef, because it has a clearness, a delicate flavor, a peculiar, appetizing quality which cannot be approached. THE great chemist Baron Justus von Liebig invent- ed Extract of Beef, and also originated the term “ Beef Tea.” He authorized the Liebig Company to to designate it use his signature as the genuine. Feet Be sure it is on the jar in blue before the at- “tendant serves you. comicbooks.com