Judge, 1889-11-09 · page 11 of 18
Judge — November 9, 1889 — page 11: what you’re looking at
What you’re looking at
This is primarily **advertising content** disguised as editorial commentary, promoting the Bergner & Engel Brewing Company of Philadelphia. The allegorical illustration depicts a classical female figure (representing Philadelphia or American industry) triumphantly holding a medallion labeled "Republic Française" while ribbons stream from her body identifying Paris Exposition awards from 1878, 1889, and other competitions. The text celebrates the brewery's repeated victories at international competitions—particularly the 1889 Paris Exposition's Grand Prize—positioning American beer production as superior to European competitors from Germany, France, and Austria. It emphasizes purity and scientific analysis as marketing points, while claiming medical endorsement as a tonic. This reflects Gilded Age industrial pride and the competitive nationalism surrounding world's fairs, where manufacturing prowess symbolized national strength.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE PARIS EXPOSITION. PHILADELPHIA'S GREAT INDUSTRY AGAIN ASSERTS ITS MASTERY OVER ALL COMPETITORS AT THE PARIS EXPOSITION—AWARDED THE HIGHEST AWARD, THE GRAND PRIZE, GRAND GOLD MEDAL. THE BERGNER AND ENGEL BREWING COMPANY, A COLOSSAL FSTABLISHMENT—ITS BRILLIANT CAREER—AN ENORMOUS BUSI- NESS DERIVED FROM THE PURITY OF ITS PRODUCTIONS— HIGHEST AWARDS WHEREVER EXHIBITED— A RECORD OF ITS ACHIEVE- MENTS, ETC. For a second time the Universal Exposition at Paris has awarded The Bergner & Engel Brewing Company, of Philadelphia, the Grand Prise, the Highest Award, A Grand-Gold-Medal, for general excellence in Beer and all Malt productions, The greatness of the achievement and the value of this great distinction is in the fact that it was made against all competitors throughout the civilized world: During the past twenty years the pro- ductions of The Bergner & Engel Brewing Company, of Philadelphia, have never failed to carry off the Highest Awards wherever exhibited and whenever brought into competition with other Beers and subjected to a test by competent judges. In 1876 the Company was awarded the Diploma and Two Medals at the Centennial Exposition in Philadelphia, for the purest and best beer exhibited, At that time the leading brewers from all parts of the world were in competition for the Award, and the Commission was composed of the recognized leading experts of America, Germany, France, and other nations. Two years later, at the Paris Exposition, The Bergner & Engel Brewing Company entered against the leading brewers of Germany, Austria, France, England, and: other foreign nations, and again it carried off the Grand Prize, Last year this famous Philadelphia maltous beverage was brought into competition with the best beers at the Brussels Exposition, securing the Highest Award and a Diploma of Honor. The Bergner & Engel Brewing Company have for over twenty years downed the foreign brewers in every competition of analytical tests, and on several occasions the judges, testers, and analyzers were foreign experts. The plant of The Bergner & Engel Brewing Company is one of the largest in the world, and they export their Beer to all parts of the globe. This Company could not have achieved its remarkable success and gained such an enviable reputation for its Beer had it not used the finest malts, hops, and other ingredients, and exercised the greatest skill and care in its manufacture. Chemists have frequently analyzed the Beer and ‘always found it absolutely pure, on the strength of which it is being recommended by the medical fraternity to patients who require a maltous beverage or tonic to strengthen and tone up their system. comicbooks.com