Judge, 1888 · page 57 of 87
Judge — 1888 — page 57: what you’re looking at
What you’re looking at
This page is **not a political cartoon or satire**—it's a full-page advertisement for Lincrusta-Walton, a decorative wall and ceiling material manufactured by Fr. Beck & Co. **What it advertises:** A waterproof, durable wall covering marketed as an economical alternative to carved wood-work or fine wall papers. It comes in 150+ design styles (Japanese, Greek, Renaissance, Byzantine, etc.) and can be applied to walls, ceilings, and woodwork in homes and public buildings. **The marketing angle:** The ad emphasizes that Lincrusta gives the appearance of expensive carved wood or fine decoration at moderate cost—appealing to middle-class consumers wanting aesthetic refinement on a budget. It also notes the material is "free from Arsenic or any poisonous substance," addressing contemporary health concerns about decorative products. **Historical context:** The ad's inclusion in *Judge* magazine suggests this was an affluent audience interested in interior design. The manufacturing locations (Stamford, Connecticut and New York City) and retail departments in Manhattan indicate an established, quality product.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CHESTNUTS FROM JUDGE. tai Kinin, THE MOST PERFECT AND BEAUTIFUL le, Walls and Ceilings and Ornamentation for Wood Work. Protected by Patents WATERPROOF, DURABLE, SANITARY. OVER 150 NEW DESIGNS, INCLUDING THE FOLLOWING STYLES: Japanese, Greek, Renaissance, Modern Renaissance, Venetian, Mo- Egyptian, Louis XVI., Byzantine, Eastlake, Celtic, Florentine, Medizval, Modern, besides a vast number of conventional designs of great beauty and utility. THE USD OF LINCRUSTA-WALTON THE PRICE 18 MODERATE. is a great economy in all interior decorations, as a room, in simple hard finish, with plain pine Plain Pine Moldings and Panels decorated with Lincrusta have the appearance of fine moldings, can, with, moderate Carved Wood-work, and equally outlay, be made a beautiful ex- durable. ample of decorative art. ADAPTED FOR A Sold by the Yard in Rell Cottage or a Public Building CAN BE USED ON NEW WALLS. Lg . y pin nse / m Now in universal use in every Excludes all External Damp, —— . State in the Union. CEILING CENTRE IN LINCRUSTA-WALTON, No. 3038. can be obtained in the form of Hangings, Dadoes, Wainscoting, Friezes, Borders, from }4 inch to LINCRUST ‘A- W ALTON 8 inches in width; Ceiling Decorations, Celling Comers and Centres, Panels, Plaques, Medal- s. The whole scheme of Decorations can now be carried out in Lincrusta with infinite variety of effects. Send for Descriptive Pamphlet. penne and Professional Decorators supplied with full book of designs of 150 pages. MESSRS. FR: BECK & CO: ARE THE ONLY MANUFACTURERS OF LINCRUSTA-WALTON IN THE UNITED STATES ‘ FINE WALL PAPERS AND CEILING DECORATIONS. Messrs. FR. BECK & CO. invite attention to their new line of Fine Paper Hangings of their own manufacture, having designs WALL PAPER, a the highest styles of art, and in suitable colors to accord with prevailing taste. Beck’s new patented Duplex s=_q) Micas take the place of all plain papers or painted walls; they are moderate in price and very effective. All Wall Papers of our manufacture are absolutely free from Arsenic or any poisonous substance, and have the annexed trade mark on every roll. ‘Manutfactories: { pe EE ELEC RETAIL DEPARTMENTS: cor. Fifth Ave. and 30th St, and cor, Seventh Ave. and 29th St, NEW YORK. comicbooks.com