The Beef #3

The cover of this Image Comics issue is a stroke of inspired absurdity — a "Happy Cow" milk carton featuring a "Have You Seen Me?" missing-person panel showcasing The Beef's distinctly raw-meat complexion, last seen in Mudsville, CA, with distinguishing features noted as "looks like raw meat." Shaky Kane and John Roshell's cover design commits fully to the gag, complete with a barcode, Surgeon General's warning ("There is pus in your milk"), and a "Suitable for Vegetarians" badge that earns a genuine laugh. Writer-letterer Richard Starkings and co-writer Tyler Shainline's "Mudsville" chapter looks to be as weird and wonderful as this carton promises.