Pep #204

Pep #204 brings the swinging 1967 Riverdale scene to vivid life, with a cover by Bob Bolling that captures Betty and Veronica mid-stride on a busy sidewalk, debating the merits of Lacy's Department Store Go Go Fashion Show versus the rival draw of "the grooviest band in town." The whole Archie gang crowds the banner above, dressed in the era's boldest plaid and mod styles, while a lively crowd dances inside the store window behind the girls. It's a cheerful, energetic snapshot of mid-'60s teen culture that makes this 12-cent issue a genuine time capsule.