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Mad #154 cover
Cover: Norman Mingo

Mad #154

Oct 1972 · EC · 0.40 USD
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In "The Cowkids," a desperate rancher recruits a group of schoolboys for a cattle drive after his regular crew abandons him—turning a classic Western trope into a hilarious, high-stakes parody. Written by Dick DeBartolo and brought to life with sharp, dynamic art by Jack Davis, the story blends rugged frontier spirit with schoolyard chaos. The cover, by Norman Mingo, captures the absurdity perfectly.

Contains 12 stories
The Cowkids
8 pp · Satire-Parody
John Wayne [as Will Brandason]Roscoe Lee Browne [as the Cook]Bruce Dern [as Long Hair]Colleen Dewhurst [as Fannie Brandason]: Shawn Kelly [as Stuttering Boob]A. Martinez [as Token Mexican]

In this 1972 Mad parody, a desperate rancher scrambles to keep his cattle drive on track after his crew vanishes—so he recruits a group of school boys to fill in. With a mix of deadpan humor and classic Mad satire, the story follows the unlikely crew as they face the trials of the trail, all set in a world where the only thing more unpredictable than the cattle is the boys’ idea of responsibility.

Mad's Ecology Mother Goose
4 pp · Satire-Parody
When Watching Television, You Can Be Sure of Seeing...
3 pp · Satire-Parody
Joe NamathBob HopeJohnny CarsonRocky GrazianoRona BarrettRaymond Burr [as Ironside]William Conrad [as Frank Cannon]James Franciscus [as Longstreet]Jackie GleasonDean MartinRichard Nixon
One Day at the Bullfights
1 pp · Humor
The Mad Car-Owners Hate Book
4 pp · Humor
Spy Vs. Spy
1 pp · Humor
The Black SpyThe White Spy
The Mad Guide to Political Types
4 pp · Satire-Parody
One Day During a Cavalry Attack
1 pp · Humor
The Lighter Side of... Hang-Ups
5 pp · Humor
The Television Yellow Pages 1972-73
4 pp · Satire-Parody
The Cute Rook
7 pp · Satire-Parody
Robert Redford [as Dorkmunder]George Segal [as Klepto]Ron Liebman [as Stan]Moses Gunn [as Ambassador Amuzing]Paul Sand [as Allen]Vincent Gardenia [as Stan's father]
One Night in a Bar Along the Highway
1 pp · Humor

ComicBooks.com Value

Our Model is In Beta
Raw (Fine) $11
CGC 9.8 · 1 in census $725*
CGC 9.6 · 1 in census $215
CGC 9.4 · 2 in census $124*
CGC 9.2 · 1 in census $87*
CGC 9.0 none in existence
CGC 8.5 none in existence
Show all 16 grades
CGC 8.0 none in existence
CGC 7.5 none in existence
CGC 7.0 · 1 in census $56
CGC 6.5 none in existence
CGC 6.0 none in existence
CGC 5.5 · 1 in census $27*
CGC 5.0 none in existence
CGC 4.5 · 3 in census $24*
CGC 4.0 none in existence
CGC 3.5 · 1 in census $20
* estimate — limited direct-sales data at this grade
Our model’s value — refined as new sales data arrives · CGC census counts shown where available

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Full credits

artist, inker Jack Davis
cover pencils, inks Norman Mingo

Reprints

Reprinted in Mad #46 (1973), Mad #47 (1973), Mad Special [Mad Super Special] #19 (1976), Mad Special [Mad Super Special] #20 (1976), Mad Special [Mad Super Special] #21 (1976), Mad Special [Mad Super Special] #22 (1977), Norsk Mad #4/1981 (1981), A Mad Big Book [Mad Zaps The Human Race!] #[nn] (1984), Mad Special [Mad Super Special] #76 (1991), Mad Special [Mad Super Special] #97 (1994), Mad's Greatest Artists: Don Martin #[nn] (2014)

Key issues in Mad

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