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Mad #140 cover
Cover: Norman Mingo

Mad #140

Jan 1971 · EC · 0.35 USD
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In "Put*On," a 1971 Mad classic, a perpetually cheerful widow navigates a world where her mundane job, impossible finances, and relentless male admirers all collide in absurd, sitcom-style fashion. Written by Stan Hart and brought to life with sharp, expressive art by Angelo Torres, the story skewers mid-century domestic tropes with a wink and a grin. The cover, a vibrant parody of a classic TV show, is by Norman Mingo.

Contains 12 stories
Put*On
7 pp · Satire-Parody
George C. Scott [as General Put*on]Karl Malden [as General Boredly]
One Day on Location
2 pp · Humor
The Mad Blow-Your-Mind Drug Primer
3 pp · Satire-Parody
The Lighter Side of Bad Habits
5 pp · Satire-Parody
The Christmas Tree
1 pp · Humor
Major HawksPrivate Doves
That'll Be the Day
2 pp · Humor
Mad's Christmas Carols for the 1970 Season
4 pp · Satire-Parody
If There Had Been Advice Columns Throughout History
3 pp · Satire-Parody
One Morning in the Life of an Optician
1 pp · Humor
You Know You're Really a Football Fan When...
2 pp · Satire-Parody
Spy Vs. Spy
2 pp · Humor
The Black SpyThe White Spy
The Doris Daze Show
5 pp · Satire-Parody
Doris Day [as Doris Marlin]Denver Pyle [as Cluck]Rose Marie [as Rose]

In a satirical take on the wholesome TV era, Jo, a perpetually upbeat widow, navigates a world where her routine job, wildly impractical finances, and relentless male admirers all collide—yet she meets every absurdity with the same bright smile and unwavering cheer.

ComicBooks.com Value

Our Model is In Beta
Raw (Fine) $9
CGC 9.6 · 2 in census $118
CGC 9.4 · 2 in census $68*
CGC 9.2 none in existence
CGC 9.0 · 1 in census $39*
* estimate — limited direct-sales data at this grade
Our model’s value — refined as new sales data arrives · CGC census counts shown where available

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Full credits

writer Stan Hart
artist, inker Angelo Torres
cover pencils, inks Norman Mingo

Reprints

Reprinted in Mad #28 (1971), Mad Special [Mad Super Special] #13 (1974), Mad Special [Mad Super Special] #14 (1974), Mad Special [Mad Super Special] #15 (1975), Mad Special [Mad Super Special] #16 (1975), Mad #73 (1975), Swinging Mad #46 (1977), Mad Overboard #47 (1978), Mad Special [Mad Super Special] #30 (1980), Mad Special [Mad Super Special] #38 (1982), Mad's Sergio Aragonés on Parade #14 (1982), Mad Special [Mad Super Special] #50 (1985), Mad's Greatest Artists: Don Martin #[nn] (2014), Mad Stocking Stuffer #[nn] (2022), Mad Stocking Stuffer #[nn] (2024)

Key issues in Mad

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