Archie's Pal Jughead Comics #71

In "A Jellybean by Any Other Name! Part 1," Jughead fiercely guards the secret of Jellybean’s real name, hidden in the embroidery of her knit cap—so much so that he won’t let anyone see it. When Reggie steals the cap and threatens to expose the name, Jughead clings to his superstition that knowing it will bring bad luck. But after a bizarre incident involving a circus elephant, the truth begins to unravel.