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When Jughead is named as an heir in his uncle's will, Reggie thinks Jughead has inherited money. He buys him malteds at the Choklit Shop and lets him have cash, ensuring him that it's not a loan, to get in Jughead's good graces in hopes of getting part of the inheritance. When he realizes that Jughead's uncle is still alive, Reggie wants the money back, so he pays five dollars to a farmer for his cow. He sells the "meat" to Jughead, but when Jughead sees that it's a cow, he's not disappointed. To settle things with the farmer, Reggie has to pay twenty dollars to get the cow back from Jughead.
Plot details indexed by the Grand Comics Database (CC BY-SA).