Archie's Joke Book Magazine #237

A sunny beach day turns into a two-panel gag right on the cover of this October 1977 issue, with Veronica in a red swimsuit asking Archie what he thinks of a rival's "shocking" swimsuit — only to find him completely distracted by a redhead in the background, leaving Veronica calling his name in exasperation. Dan DeCarlo's breezy, sun-drenched cover art captures the Riverdale gang's beach dynamics with all his characteristic charm. Inside, "Whack Knack" promises the kind of lighthearted humor that made Archie's Joke Book a perennial favorite throughout the decade.