Archie's Girls Betty and Veronica #347
In "Busy Signal," Veronica's dramatic reaction to Betty being named spokes-model for Pure Soap pushes things to a breaking point, leading to a surprising twist that forces Betty to step down—just as Veronica finally gets her way. With Dan DeCarlo's signature style bringing the drama to life and Rod Ollerenshaw scripting the tension, this 1987 issue captures the classic Archie rivalry with a splash of soap-suds flair. The cover by Dan DeCarlo perfectly captures the moment's exaggerated emotion.
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Veronica throws such a protracted tantrum when Betty is named spokes-model for Pure Soap that Betty resigns in disgust so Veronica can have her way.
Plot details indexed by the Grand Comics Database (CC BY-SA).