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Archie Comics #69 cover
Cover: Bill Vigoda

Archie Comics #69

Jul 1954 · Archie · 0.10 USD
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“Treat 'em Rough”

In "Treat 'em Rough," Archie Comics #69 (1954) introduces Dr. Psycho, the new guidance counselor, who puts Archie through a series of word association games—only for every answer to be "Veronica." The playful tension unfolds with George Frese’s expressive art, capturing Archie’s flustered charm, while Bill Vigoda’s cover neatly caps the lighthearted chaos of a 10-cent comic from 1954.

artist George Frese · cover Bill Vigoda

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cover pencils Bill Vigoda

Full plot ⚠ may contain spoilers

▸ Reveal full plot — may contain spoilers

Dr. Psycho, the new guidance counselor, asks Archie to tell him the first thing that comes to mind when he says various words, but the answer is always "Veronica".

Plot details indexed by the Grand Comics Database (CC BY-SA).

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