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Action Comics #29 cover
Cover: Wayne Boring

Action Comics #29

Oct 1940 · DC · 0.10 USD; 0.15 CAD
📊 ~34,231 copies sold its debut month
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In "The Life Insurance Con," Superman faces a cunning scam that plays on people's trust—just as the radio waves carry his adventures to listeners across the Northeast, with a special broadcast in Arizona sponsored by Martin Oil and Gas Co. This early story, drawn by Joe Shuster, captures the character's growing cultural presence, while the cover by Wayne Boring showcases the Man of Steel in a moment of quiet determination, a 10-cent comic in 1940 that helped bring Superman into American homes.

Contains 7 stories
The Life Insurance Con
13 pp · Superhero
Mrs. DavisTom Davis (villain)Mr. Fullerton (villain, death)Martin (villain)

In "The Life Insurance Con," Superman dives into a chilling mystery at the Fullerton Insurance Company, where seemingly harmless policies are linked to the unexplained deaths of struggling families. With his keen eye for injustice, he uncovers a web of deceit buried beneath the company's respectable facade.

Untitled Adventure story
6 pp · Adventure
The Red Raiders!
4 pp · Historical
Untitled Adventure story
6 pp · Adventure
Three Aces [Fog FortuneGunner BillWhistler Will]
Untitled Adventure story
8 pp · Adventure
Peggy Maloney
Untitled Adventure story
6 pp · Adventure
Untitled Adventure story
11 pp · Adventure

ComicBooks.com Value

Our Model is In Beta
Raw (Good) $776
CGC 9.4 · 1 in census $18,038*
CGC 9.2 · 1 in census $11,578*
CGC 9.0 none in existence
CGC 8.5 · 1 in census $5,740*
CGC 8.0 · 3 in census $5,740
CGC 7.5 · 4 in census $4,429
Show all 20 grades
CGC 7.0 · 5 in census $2,853
CGC 6.5 · 6 in census $2,241
CGC 6.0 · 6 in census $2,159
CGC 5.5 · 12 in census $2,080
CGC 5.0 · 6 in census $1,702
CGC 4.5 · 6 in census $1,596
CGC 4.0 · 8 in census $1,262*
CGC 3.5 · 10 in census $1,027
CGC 3.0 · 10 in census $990
CGC 2.5 · 5 in census $819
CGC 2.0 · 5 in census $710
CGC 1.5 · 4 in census $527*
CGC 1.0 · 2 in census $441*
CGC 0.5 · 6 in census $346*
* estimate — limited direct-sales data at this grade
Our model’s value — refined as new sales data arrives · CGC census counts shown where available

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Cast · 13 characters

Full credits

artist, inker Joe Shuster
cover pencils, inks Wayne Boring

Reprints

↩ Reprints All-Star Comics #1 (1940), Batman #2 (1940), New York World's Fair Comics #[2] (1940), Superman #7 (1940)

Reprinted in World's Best Comics [ashcan] #[nn] (1941), Limited Collectors' Edition #C-31 (1974), Superman in Action Comics #1 (1993), Superman: The Action Comics Archives #2 (1998), The Superman Chronicles #4 (2008), Superman: The Golden Age Omnibus #1 (2013), Superman: The Golden Age #2 (2017)

Key issues in Action Comics

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