Pulp Fiction, 1938 · page 3 of 116
10-Story Detective Magazine Cover — page 3: what you’re looking at
What you’re looking at
This page is primarily an advertisement for International Correspondence Schools (ICS), a correspondence education program based in Scranton, Pennsylvania. At the top is a testimonial from a man describing how an ICS advertisement offered him hope during financial hardship, claiming that after mailing a coupon two years prior, he became a "trained man" earning better pay. Below is an extensive coupon listing dozens of technical, industrial, business, and domestic science courses available through the program, with checkboxes for prospective students to select their subject of interest. The advertisement appears designed to encourage magazine readers to mail in the coupon requesting course information.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
alt WAS LIGHT IN A WILDERNESS SOF, DARKNESS TO ME” oa ; & “I was stuck. A wife and three kiddies —and the same old pay envelope. I couldn’t see a thing ahead except the same old grind. Then one day I read an I. C. S. ad. The coupon fascinated me. A new idea struck me—it was a light in a wilderness of darkness to me! Today, because I mailed that coupon two years ago, I am a trained man—making a trained man’s pay!” Then Does this suggest something to you? mail the coupon ‘today! = INTERNATIONAL CORRESPONDENCE: SCHOOLS | 2 BOX 3388-D, SCRANTON, PENNA. Without cost or obligation, please send me a copy of your booklet, “Who Wins and Why,” and full particulars about the subject before which I have marked X: TECHNICAL AND INDUSTRIAL COURSES 0 Sheet Metal Worker j (1) Plumbing 0 Steam Fitting 1) Boilermaker O) Heating 0) Ventilation * * O Bridge Enginoer (1) Bridge and Building Foreman C) Architect Cj Architectural Drafteaman (} Tolegraph Engincer Oj Air Conditioning and Cooling 0) Telephone Work 0) Radio © Steam Engineer OO Mechanical Engineering 0 Steam Electric Engineer C] Mechanical Draftsman O) Marine Engineer O) Machinist © Toolmaker 0 R. R. Locomotives CL) Patternmaker O) R. R. Section Foreman O) Diesel Engines OO) Air Brakes 0 R. R. Signalmen 0 Aviation Engines 0 Highway Engincering 0) Automobile Mechanic 0 Civil Engineering 0 Commercial Refrigeration 0 Surveying and Mapping BUSINESS TRAINING COURSES 1) Service Station Salesmanship OD First Year College Subjects 0 Business Correspondence CJ Stenography and Typing 0) Civil Service C) Mail Carrier 0 Railway Mafl Clerk DOMESTIC SCIENCE COURSES (1) Home Dressmaking 1 Advanced Dressmaking— . Oj Professional Dressmaking and Designing 4 s OU Building Wstimating (1) Contractor and Builder CO) Structural Draftsman (J Structural Engineer C] Management of Inventions OC) Blectrical Engineer C) Eleotrie Lighting Gj Welding, Electric and Gas C] Reading Shop Blueprints C] Heat Treatment of Metals Cl Bookkeeping 0 Secretarial Work 1 Spanish ) French UO) Saleemanship C) Advertising C] Business Managoment O) Industrial Management Ol Traffic Management CO) Accountancy C] Cost Accountant OC. P. Accountant IY DUB ckiacs deviiscenscetiadttnadcanccennetelkteectiecncveaiestiealivebiadia If you reside in Oaneda; send this coupon sever Blas Seeereeeeeoore Address..... FOOTE TE HECe ee eee eeeee tone CP ichactisicinsacanatncse¥iwibelesclicescceLnepeeutonedeoeartbaewts ge On SIGBO AOS sesnintateicdebetieinns Present Position... to the International Corrospondenoe Schools Ucnadion, - LJ Chemistry L] Pharmacy (1 Coal Mining O Mine Foreman O05 Fire Bosses OO Navigation C] Cotten Manufacturing 0) Woolen Manufacturing 0 Agrioulture (4 Fruit Growing 00 Poultry Farming 0 Grade School Subjects O) High School Subjects 3 College Preparatory CJ Illustrating 1 Cartooning 0 Lettering Show Cards O Signs (J Foods and Cookery 0 Tea Room and Cafeteria Managemont, Catering FTES EPP SOT SHRP ESET ERE SOM OR OTE Steeceerenereeereeeteom weoentee eeerestare tte eer eer tege "Lientod, Montreal, Canada Ploise mention Aca Fiction Groue when answering advertisements (EC@\AAicel exexe)