Pulp Fiction, 1938 · page 2 of 116
10-Story Detective Magazine Cover — page 2: what you’re looking at
What you’re looking at
# Analysis of This Page This is an **advertisement page** from an early-20th-century pulp magazine. The page features a comic strip illustration at the top depicting an embarrassing beach encounter, followed by a lengthy promotional ad for Charles Atlas's "Dynamic Tension" bodybuilding system. The ad promises to transform a 97-pound weakling into a muscular man in seven days through isometric exercises, offering a free 48-page photo book as an incentive. A coupon at the bottom allows readers to request the free materials. The page combines entertainment (the comic premise) with mail-order advertising typical of pulp magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WY Beat in these first 7 days I’ll start to PROVE I can turn YOU into a man of might and muscle. And it will be PROOF that you (and anyone else) can SEE, FEEL, MEASURE with a tape! In even one short week I guarantee you’!l feel new muscles rising where only flabby flesh had been before! Your whole body will glow with health, surge with new power. Just tell me where you want to add inches of muscle or solid flesh, and which parts of your body are under-devel- oped. And in double-quick time I’ll turn them into cham- pion measurements! I'LL SEND YoU FREE my 48 PAGE BOOK | OF PHOTOS = An unretouched photo of Charlies Atlas, ‘‘The World’s Most Perfectly Developed Man.’’ ‘kt PROVE mm 7 pays THAT 1CAN MAKE YOU A MEW MAN! Life's Most Embarrassing Moment Waren te cirt YOU WERE KEEN ABOUT SAW YOU IN A BATHING SUIT AND YELLED- I was only a 97-pound weakling. A nervous, easily tired, anaemic runt. Something had to be done. Ordinary ‘‘exer- cising” did no good. And THEN — I discovered DYNAMIC TENSION! I built my body into the picture of health and strength you see here—and won, in Madison Square Garden, the title, ““World’s Most Perfectly Developed Man’’! DYNAMIC TENSION worked miracles! Friends who used to laugh at my physique now stared at me in amazement. Would I show them how I accomplished it? I DID. I worked wonders for them. And now I’m ready to show YOU my secret of building big, prize-winning muscles with the measurements of a real HE-MAN and the power of a human dynamo! No Apparatus, Pills or Diets I have no use for pills, freak diets, or apparatus that might strain your heart or other vital organs. DYNAMIC TEN- SION is the natural way to build up your body, strengthen you inside and out. It not only makes you an “‘Atlas Cham- pion,” but goes after constipation, pimples, skin blemishes, and other weaknesses. And it starts ridding you of them at once. Actual Photographs Will Show You Let my FREE BOOK—Everlasting Health and Strength— show you photographic proof of what DYNAMIC TENSION has done for others. It tells about my amazing secret of physical development. It tells you how to develop courage, confidence, and will-power—and how I can make you THE MAN YOU WANT TO BE! ... This valuable book is absolutely FREE! Send for it TODAY! Address me personally: CHARLES ATLAS, Dept. 496, 115 East 23rd St., New York, N. Y. 4 CHARLES ATLAS, pept. 496, 115 East 23rd Street, New York, N. Y. I want proof that your system of DYNAMIC TENSION will make a new man of me—give me a healthy, uery body and strong, powerful muscles. Send me your free book—Everlasting Health and trength. INVASIVE yee ireties outs coe Sle yee Soy ws Rt wee ented, oes ata) eateries Geis GS (Please write plainly or print.) ADDRESS....--+. fens 1o\pot ore weloMe Webel ie Vorouer one woxonseqe fobshelisleus) che! eveien 6) @ ereneuete CITY “a 2 oo ee ee ee ee i ve pee co oes sASTATBRs 20 6 ttc evens COMmicloo