Life, 1929-08-09 · page 37 of 44
Life — August 9, 1929 — page 37: what you’re looking at
What you’re looking at
This page satirizes the frustration of magazine readers encountering "continued on page X" breaks in serialized stories. The humor works by showing what happens when readers *actually follow* the instruction and read the "continued" line paired with the previous sentence's ending. The examples mock real newspaper/magazine clippings: a murder trial's "unarmed and had his arms uplifted when he was fatally continued on eleventh page" becomes absurdly comedic; a romantic dinner becomes ridiculous when "the damsel just continued on page twenty-three." Life's joke targets both publishers (who fragment stories across pages to boost readership) and the editorial practice itself—the incongruity between serious news content and the accidental nonsense created by page breaks. The page also includes a substantial Bell Telephone advertisement claiming the company is building infrastructure to serve American civilization's growth, representing corporate boosterism typical of 1920s advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
4 ) Jumping at Conclusions Note—When reading a story that breaks over to another page, include the “continued” line with the last line and see what you get. Lire will pay fire dollars for each one printed, but remember that other people read the came magazines you do and the first one in gets the five. Send them to the Conclusion Editor, Lave, 598 Madison tve., New York. Conclusions must be clipped from netespaper or magazine Vone will he returned. Hil tell you exactly what continued on page 17. The American Weekly. Mrs. Harris testified her brother, Os car Lowery. was unarmed and had his arms uplifted when he was fatally con tinned on eleventh page. The Philadelphia Record It is so annoying to take a. starry heauty out to an epicurean dinner that one has ordered with connoisseurical pericetion, and have the damsel just continued on page twenty-three. Loe Angelee Times. ‘Vil do exactly what you wish. I do love the thrill of being continued on page 37, column 1 New York Evening Journal. He was humming the old song Mel | sing so much, about the lover who was continued on page 94- Prize Story Magazine It you have invited your guests for seven, don’t expect them until nine. Do not even start to dress until eight. If you do, your make-up will get all continued on page 99. -Motion Picture Magazine. one ey 4 Lire thinks Edwina’s dog ought to have a name, To the person submitting the most appropriate name and clever- est reason for its selection, Lire will present a pedigreed wire-haired fox terrier. In case of two or more tieing, cach will receive a prize pup. Contest closes August 31. Send all names and reasons to Edwina, Lire, 598 Madison Ive, New York City. None will be returned. Tue United States is de- veloping a new civilization. The telephone is an indis- pensable element in it. The Bell System is building ahead of the growth of this civilization. In 1929 the telephone budget for land and buildings is 54 million dollars, with new buildings rising in 200 cities. New equipment for central offices will cost 142 millions; exchange lines 120 millions; toll lines 119 millions. The Bell System's total expenditure for plant and service improvements this year will be 559 million dollars. $100.00 THE BELL SYSTEM 1S BUILDING AHEAD OF THE GROWTH OF THE COUNTRY | This is the telephone’s job and goal An Advertisement of the American Telephone and Telegraph Company This outlay is required because the telephone is a universal servant of this democracy. Business uses it to cre ate more prosperity. Homes use it for comfort and protection, for keeping friendships alive and en- riching life. Its general use enables each personality to extend itself without regard to distance. The telephone ideal is that anyone, anywhere, shall be able to talk quickly and at reasonable cost with anyone, anywhere else. There is no standing still in the Bell System NEXT WEEK Another X-Word Picture Puzzle! IN PRIZES EVERY WEEK! Look for a four letter word meaning ‘something you can't get along without"’ on your newsstand next Friday! comicbooks.com