Life, 1929-05-24 · page 3 of 36
Life — May 24, 1929 — page 3: what you’re looking at
What you’re looking at
This is primarily a **Timken Roller Bearings advertisement**, not political satire. The page illustrates the company's marketing slogan "Cars That Stay Young" through cartoon imagery. The visual shows stylized figures representing different car owners and vehicles, with the text emphasizing that Timken bearings keep automobiles running longer and performing better—thus keeping "car sales coming" through repeat purchases and customer satisfaction. The advertisement targets engineers and motorists by claiming Timken's "positively aligned rolls" and "tapered construction" represent superior engineering. The cartoon style was typical 1920s-30s commercial art, using whimsical characters to communicate industrial/mechanical concepts to general audiences. This is commercial messaging, not political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life | CARS THAT. STAY. YOUNG | TIMKEN tapered construction... Timken-made what they do... Keep cars young... Keep cars going eee Keep car sales coming. ( U steel... Timken POSITIVELY ALIGNED ROLLS... pee p Engineers understand what they are... Motorists know Who today does not ask that vital question, “Is it Timken- ar a e equipped?” Prospects wait for a “Yes”— and buy. S THE TIMKEN ROLLER BEARING COMPANY Cc A N T ON , Oo H I O TIMKEN =: BEARINGS comicbooks.com