Life, 1929-05-24 · page 2 of 36
Life — May 24, 1929 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not editorial content or satire**. It's a Sheaffer pen and pencil advertisement from 1929, emphasizing the lifetime guarantee and quality of their writing instruments. The ad uses decorative Art Deco border design and displays a marble desk set with two black fountain pens. The sketch above shows a portrait (unclear who), likely meant to suggest that sophisticated, cultured people use Sheaffer products. The tagline "Utility Clothed in Beauty" appeals to consumers seeking both functionality and aesthetic refinement. The copy emphasizes practical benefits: correct writing angle, preventing ink smudges, and a lifetime warranty. **This is not political satire**—it's a straightforward vintage advertisement targeting educated professionals and affluent consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Sheaffer Lifetime® Desk Fountain Pen and Pencil Set, Brazilian Onyx Base, $35 Utility Clothed in Beauty— a standing invitation to write In office and home, Sheaffer Lifetime® desk fountain pen and pencil sets are outward evidence of inward efficiency and taste. Their universal receptacles always return to the correct writing, angle, and keep ink from the fingers. The pens fit your hand. At first touch to paper they write flowingly, without effort, yet positively enough to give three carbon copies of personal letters. And under- In JetGlass. itentia the, stand, please, that with these sets we do not merely sell you fine weer this white dot” Dens— we sell you a lifetime writing, service. See and try them. or Genuine . : Italian You will not choose to be without. Marble (( iS $10 Sheaffer Lifetime? pens are fuaranteed unconditionally for your lifetime. bs At better dealers everywhere SHEAFFER'S PENS-PENCILS-DESK SETS-SKR W.A,SHEAFFER PEN COMPANY, |. FORT MADISON, IOWA,U.S. A. WA, Sheer Pen Co. of Coneds, Lei’ itor Fees Sen Brendes er’ Pen Co. 6 ; a jllinton, N.Z.s Sydney, Australia (St Reg. U.S, Pat. Of. ©W.A.S. P.Co., 1929 comicbooks.com