Life, 1929-05-17 · page 9 of 52
Life — May 17, 1929 — page 9: what you’re looking at
What you’re looking at
This page is primarily **advertising for Spalding Golf Balls**, not a political cartoon. The left column contains a comedic play called "A Clothes Call!" featuring characters named Bertha, Sue Coat, Towser (a dog), Petty Coat, and Jack Er engaging in domestic banter about shoes and clothing. The main advertisement emphasizes that Spalding golf balls dominated tournament play that year, winning "every important golf tournament except one." It lists dozens of tournaments (Los Angeles Open, Pasadena Open, etc.) and claims the Spalding ball won "three times as many major championships as all other makes combined" in the past decade. The ad concludes with a pitch: **"Spalding Golf Balls — Each 75 cents"** with A.G. Spalding & Bros.' signature. This is straightforward early-20th-century sports marketing using competitive statistics as selling points.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Clothes Call! (Continued from Page 4) Berta (passionately, embracing him): 1 hat to come! And _ now, whether you shoes or no, I shall vamp you! You have nearly brogue my heart, but a voice cried from my inner- sole, “Heel yield toe me, at Jase!” Ah, you are so proud and pump-ous, but you shall be puttee in my hands! You have spats with your wife, but our love shall be bootee-ful! Scr Coat (weakening): My wife has a face that would make an apron away! Bertua (tenderly): What a cute coatee you have on your chin! Sex Coat (succumbing): Cape on— don’t stop! (Enter the dog Trowser). Trowser (excitedly): Woof! Warp! WOOF! Bertua (nervously): Why is he breathing in short pants? Trowser (angrily): Warp-warp! Woof! Warp! WOOF-WOOF! Scr Coat (suspiciously): There’s a Knicker in the wood-pile! Trowser (attacking Bertua): Warp- warp! Woof-woof! Warp-warp-WOOF- WOOF-WOOF! (Enter Perry Coat, running). Perty Coat: Drawer him off! Drawer him off! Sur Coat: I can’t—he’s holding on too tight-ly! (Bertha’s wig falls off as she hands Trowser @ sock). Perry Coat (clapping hands): There, Jack outfit him! Jack outfit him! Sce him legging it away! Sur Coat (bewilderedly): Hood you say? Jack Er (picking up false hair): The yoke’s on you, Sur Coat! Sur Coat (sheepishly): I guess duds right. Perry Coat (mockingly): “Whether you shoes or no, I shall vamp you!” Never did I seersucker like you, Pa. Heh-heh-heh—pardon my sneakers of laughter! Well, when Ma_ comes home, we will slipper the goods, and that will gaiter going! Sux Coat (sternly): If eyelet you get hooked, will you stop button in? Perry Coat and Jack Er (in uni- ron): We shawl! Sex Coat (relievedly, to Jack Et): Well, now you garter, so you garter supporter. And she suspender, be- lieve me! Jack Er (fondly): I do not think she will costume much. Scr Coat (offering cigarettes): Have asmock? Not a cuff in a carload! Jack Er: Thanks, I just as sleeve. _ Perry Coar (happily): We will live in the house that Jack belt! (Curtain) —Marian Deitrick. x * EVERY IMPORTANT GOLF TOURNA- MENT EXCEPT ONE SO FAR THIS YEA R* THE SPALDING BALL * And in most of these tournaments, it was played by at least 90% of the entire field Los ANGELEs $10,000 Open - - Et Paso Open - - PasaDENA OPEN - - San Dieco Open - - La Jota Open Miami OPEN Miami Beacu Open Orecon OPEN - - SACRAMENTO OPEN - . SouTHERNCALIFORNIA Spanish OPEN - - - CaTaLina OPEN - - PENSACOLA OPEN - - Y Froripa West Coast Froripa Open - - - - Oxtanoma City Open Mip-Soutn Open - - SoutH CENTRAL OPEN Texas OPEN La Gorcg Oprn - - - New Zeacanp Open Norto AND SoutH North anp SoutH AMATEUR Hawaulan Open - - - Hort Sprincs Oren Lone Drivinec Contest *To April 20 HAS BEEN WON WITH IN THE PAST TEN YEARS, THE SPALDING BALL HAS WON THREE TIMES AS MANY MAJOR CHAMPIONSHIPS AS ALL OTHER MAKES COMBINED >>>>>>>>>>>>>r> It happens too often to call it luck."">+>>>>>>>>>>>>> SPALDING GOLF BALLS Each 75 cents ©1929, A.G, S. &B. comicbooks.com