Life, 1929-05-17 · page 10 of 52
Life — May 17, 1929 — page 10: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not editorial content or satire. It promotes the "Mimeograph" machine, manufactured by A. B. Dick Company of Chicago. The ad's argument is purely commercial: it claims mimeographs enable rapid, inexpensive document duplication—turning "thought into action" by quickly reproducing letters, forms, charts, and maps. The device requires no skilled operator and pays for itself through economies of scale. The ornate oval frame contains an image of the actual mimeograph machine. The ad emphasizes speed and accessibility ("private and inexpensive printing plant"), positioning the device as essential to modern business and education. There is **no political satire or cartoon here**—merely early twentieth-century industrial marketing rhetoric emphasizing mechanical efficiency and democratized printing technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
L-EARNING The big rewards today go not to the possessors of facts but to the users of facts. To put thought into action is the big task of the hour. And no device in all the world is doing more to speed that vital process than the Mimeograph. Its unrivalled ability to easily reproduce letters, forms, charts, maps, etc., in accurate duplicate, and at small cost, has made it indispensable to modern business and education. Speedy! Whatever can be typed or traced on its stencil sheet is instantly ready for duplication in hourly thousands. A private and inexpensive printing plant that does not demand a skilled operator. It quickly earns its way by means of countless economies. Let us tell you how mimeographing can prove its profitableness to you. Full par- ticulars without obligation from A. B. Dick Company, Chicago. comicbooks.com