Life, 1929-05-17 · page 46 of 52
Life — May 17, 1929 — page 46: what you’re looking at
What you’re looking at
This is not political satire but rather a **commercial advertisement** for Hay's Five Fruit juice product from Portland, Maine. The page depicts an idealized 1920s-30s cocktail party scene with "lovely women" and "stalwart men" enjoying music and punch. The ad emphasizes the product's versatility in desserts, cocktails, jellies, and salad dressings—positioning it as essential to successful entertaining. The social messaging reflects period gender expectations: "clever women" are praised for purchasing the product, which apparently signals sophistication and good taste. The accompanying product photos show gelatine desserts and a "Panama Punch" drink. The bottom section includes a mail-in coupon offering recipes and promotional materials, a typical direct-response advertising technique of the era. This is straightforward commercial marketing rather than editorial satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lights... laughter and Five Fruit 2 Avery women, stalwart men . . . music that quickens the pulse, and a punch that owes allegiance to Five . Fruit . . . all the ingredients for a perfect party. Five Frit Gelatine .. a thrill in every Hay’s Five Fruit fittingly garbed will make any social serving affair ... and good things to eat and drink are so important. Functions delightfully in desserts, blends benignly in cocktails and other beverages, confers bewitching flavor on jellies, salad dressings and sauces. Is it any wonder that clever women adore the smart red-wrapped bottle which graces the counters of good food and drug stores? Write for “35 ways of Serving Hay's Five Fruit”. . . . Dilicisersorcedeesi Hay’s Fruit Juice Co., 69 York St., Portland, Me. on tee cream Hay's Five Frnit in ted tea... quenches thirst gloriowsly well thirst. ingly different Hay's Fruit Juice Co., 69 York St., Portland, Me. : S Here's a dollar foe half pi iat eae Five Fruit and P. pay heey Send_ comicbooks.com