Life, 1929-05-17 · page 45 of 52
Life — May 17, 1929 — page 45: what you’re looking at
What you’re looking at
This is a **Kodak advertisement**, not political satire. It promotes Kodacolor film for home movie cameras, emphasizing color photography's emotional appeal to families. The page features two photographs: an elderly woman with plants and a family watching a home movie projection. The text uses sentimental language about preserving loved ones—parents aging, children growing, friends separating—arguing that color film captures reality more faithfully than black-and-white. The appeal is nostalgic and domestic: "living pictures of those you love." The advertisement stresses simplicity ("no special skill necessary") to make professional-quality color filmmaking accessible to ordinary consumers. This reflects mid-20th-century marketing strategy targeting middle-class family life and the emerging consumer technology boom. There is no political content or satire present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Llome Movie Close-ups IN COLOR Pictures you make yourself with Kodacolor... pictures that come closer to reality than any you have ever seen T. 1E turn of aswitch and the room is dark. The turn of another and it is bright with the presence of someone you love. Just a picture on the screen, to be sure, but a picture that actually mirrors reality, You catch your breath at the won- der of it. Now—before your eyes— is everything they saw when the camera was aimed . . . not only every slightest motion, but every shade of every COLOR! Your Family—Your Friends Your parents and your children are growing older. Each year shows achange. A Koda- color close-up keeps them forever ‘just as they are today. You may capture them ac their best, in their most characteristic moments, on the days when they look particularly well. Your friends, too, may be filmed. Then you can sce them whenever you wish. Their paths and yours may separate, but their images stay with you. And what images they are! The color of the hair, the eyes, the checks, the clothes—it’s all there. You see your loved ones as they really are. With the Utmost Simplicity! No special skill is necessary for tak- ing good Kodacolor pictures with the Ciné-Kodak. You simply use a color filter and a special film. From there on it’s as casy as taking snap- shots. and prejudices of professional cinema camera design, the men who made Unbiased by the precedents still photography so simple have now made home movie-making equally simple for you. Don’t Ict another week pass before calling at your Ciné-Kodak dealer's and seeing some Kodacolor movies Then provide yourself with a home movie outfit, and begin making your own pictures, living pictures of those you love. EASTMAN KODAK CO., ROCHESTER, N. Y. KODACOLOR Lome Movies in Full Color comicbooks.com