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Life, 1929-01-25 · page 31 of 36

Life — January 25, 1929 — page 31: what you’re looking at

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Life — January 25, 1929 — page 31: Life, 1929-01-25

What you’re looking at

This page contains **film reviews** alongside a **vintage shaving cream advertisement**. The reviews discuss two 1928 films: "The Awakening" (featuring foreign actress Vilma Banky) and "The Spellbinder" (a comedy short with Robert Benchley). The critic praises Banky's performance in a romantic drama but criticizes plot excess; Benchley's humor is deemed subtle and personal. The **large advertisement for Ingram's Shaving Cream** dominates the right side. The illustrated caricature shows an exaggerated, grinning man's face—a typical period advertising style. The ad's tagline, "Never mind your Whiskers, think about your Face!" emphasizes that the product's real benefit is skin condition, not just shaving effectiveness. The ad promises smooth skin, reduced irritation, and offers seven free shaves via coupon. This reflects 1920s marketing: personal grooming advertisements targeting men through humor and aspirational imagery, treating shaving as a skincare routine rather than mere hair removal.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“The Awakening” Ix this one the lady regenerates the man, and I found it easy to believe that Vilma Banky could regenerate any man—or vice versa. . While other foreign actresses are trek- king back to their homelands after failing to make the grade in America, Miss Banky js taking bows for her work in “The Awakening.” She is convincing as a lovely Alsatian girl whose virtuous affection turns the thoughts of the handsome Ger- man officer from whoopee to matrimony. Walter Byron, an English importation, makes his debut as the officer. He is a litde too obvious as a “hunting” type, but maybe the gals were easier to fool before the war. The third featured player is Louis Wolheim, who, as usual, provides tough competition for the star. The glaring fault of the picture is its overabundance of story. Victor Fleming manages to cram it all in by skillful direc- tion, but they could have saved the war scenes and made a couple of other movies. Credit is due Dr. Hugo Reisenfeld for the musical synchronization. The score has been so appropriately arranged that you forget the music is being played, and that, in my humble opinion, is the true function of sound accompaniment. “The Spellbinder” Ir you enjoyed Robert Benchley in “The Treasurer's Report” or “The Sex Life of the Polyp” you should sce his latest movictone release, “The Spellbinder.” This time Mr. Benchley substitutes as the speaker of the day at a small town litical rally. He has hurriedly assembled miscellaneous data which he uses in ad- vocating his candidate. You can imagine the possibilities. Mr. Benchley’s acting is characterized by the same appreciation of subtle humor which marks his writing—and either you get it or you don’t. I hope you do, be- cause I think he is very funny. Any extra seats today, Mr. Benchley? Recommended yn; Home-coming, ner Bros.; Alias Jimm The yeas Disputed, Teacher: What famous man_ said, “Don't give up the ship?” Moperw Cutp: I don’t remember his name, but he was a Scotchman. - Nowapays, the only sign of toil on a girl's hand is an engagement ring. He: Joan’s going to marry Bertie? Why, ae old enough to be his mother—isn’t she? Ste: You mean wasn’t she? ’ 29 A coo. stingless shave is yours with Incram’s! (The coupon in the corner brings seven cool shaves free) OES shaving leave your face all “fiery” and nicked? It shouldn't. Does it leave you with one of those skins you hesitate to touch? It shouldn't. Or is your face as clear and cool as a May morning, as smooth as a mill-pond? It should be, and it will be if you'll just try Ingram’s Shaving Cream! Never mind your Whiskers, think about your Face! For Ingram’s is a delight to the faces of all shaving men. It takes the sting out of the morning shave. It leaves a clear cheek and a smooth skin when you put away your razor. No lotions need apply when Ingram's is foaming richly on your face, For Ingram’s is its own skin lotion, and because of threespecial healing and cooling in- gredients, it tightens, tones and heals the skin. It’s a INGRAMS SHavine CREAM “Never mind your Whiskers, think about your Face!” shaving cream, a lotion and a tonic all in one! With it you can shave closer—your skin is in better condition to “take” the razor. And above all you'll shave without those fiery little pin- prick stabs that most men bemoan! Ir you will just go to two minutes’ trouble, you'll be rewarded with a lifetime's happiness of clear, cool shaves. That coupon below brings you seven glorious and cool morn- ing shaves! Our sample is no beauty, but it’s the most powerful persuader and the greatest gatherer of friends thatany company ever had. Don't fail now to try Ingram’s. Your face will be grateful all your life. Send for the sample. Do it now! COOL SHAVES BRISTOL-MYERS CO., Dept. B-19 110 Washington St., New York T'd like to try seven cool Ingram shaves. Name. Address City. comicbooks.com