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Life, 1928-12-07 · page 57 of 64

Life — December 7, 1928 — page 57: what you’re looking at

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Life — December 7, 1928 — page 57: Life, 1928-12-07

What you’re looking at

This page combines advertisements with editorial content typical of 1920s-30s *Life* magazine. **Main Advertisement:** Montague fishing rods occupy the left third—a gift-giving pitch emphasizing that giving a boy fishing equipment builds character, outdoor appreciation, and father-son bonding. The rhetoric ("truly proud," "cockles of any true fisherman's heart") is earnest and sentimental about masculine self-improvement through angling. **Editorial Content:** The center discusses radio operators who work behind the scenes during maritime rescues and broadcasts—invisible heroes deserving recognition comparable to theater actors or film stars. This appears to be advocacy for recognizing working-class technical labor. **Poetry and Humor:** "Lines to Be Inscribed on a Greek Urn" satirizes advertising copy by presenting a product (likely a coffee pot) in overwrought, mock-classical language—poking fun at inflated sales rhetoric. The final joke mocks Scottish frugality. **Cruise Advertisement:** The Homeric ship advertises Mediterranean travel to wealthy readers. The page reflects *Life's* mix of consumerism, social commentary, and gentle satire.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

More Than A Christmas| Gift! You give him health and the great outdoors, a love of forests, streams and open skies, and a hobby that can only increase communion between father and son eo» when you give him a Montague split bamboo fishing rod. r L IO GIVE a boy oramanamar- |] velous split bamboo of which he can be truly proud—a reel that would warm the cockles of any true fisherman’s heart — is to start that boy or man off toward the greatest days, and the warmest friendships, and the most valuable associations of his life. In no other fraternity will he find quite the same life- long pleasures—cer- tainly in none will he find more distinguish- ed fellow-members. Featured by Best Sport Goods Dealers Everywhere MONTAGUE ROD AND REEL COMPANY MONTAGUE errr Dmasoacuuserss LIFE of speeches and tributes from the pro- fessional mourners, but by an hour devoted to a clear explanation of just what happens when an SOS is received from sea, What are the messages exchanged? How are the rescuing forces sent on their way? Exactly what happens during those uneasy hours when your radio is so mysteriously silent? There are men in every radio station whose voices you never hear but who have stories to tell. Perhaps you do not know it, but those lightning shifts from one | program to another are effected by men who received their training at sea. They are the men in the control rooms and theirs is the job of seeing that your pro- gram comes to you smoothly, evenly and without an interruption. And __ these operators are by far the most efficient men on the air. Commercial broadcasting is slow in recognizing its Michael O'Loughlins. Perhaps it considers itself simply a form of amusement. And yet, in the theater, if an actor breaks his leg, he receives a benefit; if he dies, he is almost canonized. The cinema has never been slow to tell you how its heroes or heroines suffer for their Art and $2,500 a week. Therefore it wouldn’t be greatly out of line for the radio to give a few minutes to those men who have your lives at the tips of their fingers whenever you venture out of sight of land. Lines to Be Inscribed on a Greek Urn Human hands never fashioned me So slender and tall; Straight from my feet to my crown Leaps the long line, Tenderly curved where the light Follows my side, Closely caressing my beauty. Shadows that rear like black horses, As the flame glows, Dance in the silvery mirror Of my face, And a voice murmurs: “Hamburg anna onion— Anna Cawfee—Haft!” Heman Fay, Jr. OUR OWN PUZZLE DEPARTMENT Answers to “Decapitations” on page 45 No. No. 7. g age. No. No. 8. t hug. No. No. 9g. b room, No. No. 10. s hovel No. No. 11. s kin. No. No. 12. s nap. » M ape. . © see, . £ owl. . T asp. - Pp ore. . $ tag. Tuen there’s the story of the tour- ist in Scotland who wouldn't give a penny to a beggar because he didn’t want to appear conspicuous. RELAXATION... MEDITERRANEAN on the HOMERIC Just as the camel is the super- travel-vogue of the desert, so is the Homeric—‘The Ship of Splendor” —the cruise-ship to the Mediterranean... she is the largest steamer on this route and presents anitinerary that includes every place of proven interest from metropolis to mosque... her appointments and creature comforts, her interesting enter- tainments aboard and ashore, her opportunities for relaxation stand unsurpassed, . . . rightly her cruise is called the CRUISE SUPREME She sails from New York Jan- uary 26th next . . . 14,000 miles . . . 67 days . . . at the most seasonable time of the year « «+» Madeira, Cadiz, Gibraltar ... Algiers, Tunis... Naples, Athens, Constantinople... The Holy Land ... Egypt... The Nile... Palermo... Naples ... The French Riviera... Gibraltar . . . returning via Southampton cee Stop-over privileges in Europe . . . Let us send you the full particulars THOS. COOK & SON in comoperation with WAGONS-LITS CO. New York Philadelphia Boston ~—_ Baltimore Washington Chicago St. Louis San Francisco Los Angeles Portland, Ore. Torontd Montreal ‘Vancouver comicbooks.com