Life — November 30, 1928 — page 50: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

give him a gesture for Christmas? WHAT! . . . a gesture for a Christmas present? Certainly, ladies. Give him a Carl- ton Lighter! What could be more delicate in its suggestion . . . more flattering in its implication? For a Carlton Lighter is the beau geste of smoking . . . the “fine gesture” for those who care to apply a graceful sophistication to the smaller things in life. Don’t misunderstand us. The Carlton Lighter is more than a beau geste. It lights! Quick on the trigger, and sure as fate. Just “snap the lever—there’s your light.” No cumbersome wheels to turn or extraneous doodads to get out of order. No flint ad- justments necessary. But what’s more—there’s a snap, and a dash, and a style in the lines of a Carlton that other lighters lack. It’s the thinnest lighter made—with a stream-lined, wafer- like grace that is pleasing to both men and women. If you smoke, cultivate the “fine gesture” of smoke-lighting yourself—and when a ift is in order, give your friends a Carlton ighter too. From $5 skyward. Comes lain, engine-turned or leather-covered. At jewelers’ or men’s shops. Baer & Wilde Co., Attleboro, Massachusetts, LIFE | CARLTON AUTOMATIC LIGHTERS Snap the lever there's your light LINN Kum-a-part Cuff Buttons for the well-groomed cuff... a Carlton Lighter for the well-groomed hand ... both Kum-a-part products for the civilized man. Kum-a-part Caff Buttons The Advertisement Reader Remembers Christmas “Ax, good morning, Miss Modern Pro. preter of Ye Olde-Time Elegante Gift hoppe, I am part of the great American buying public that has been urged to do its Christmas shopping early and avoid the rush, and I realize that I owe it to my loved ones to preserve the joyous holi- day spirit of Noel with something wil always cherish, some exquisite gift, a harbinger of Yuletide for home, club and office, more than just a present, sur- prisingly low in cost, strikingly new in at- mosphere, distinctive in silhouette and in- dorsed by celebrities the world over with real value and a filigree of art work that a child can_use to avoid embarrassing mistakes in English, forge ahead in busi- ness and make big money by becoming a detective in his spare time. “Tt should be a gift of distinction, de- lightfully different, demanded by fashion and priced within the reach of every purse, an heirloom of tomorrow yet in- tensely practical in the moderne mode and fraught with old-world craftsmanship and the swagger sophistication so deftly im- parted by your London office to please her majesty the American Woman and make a pal of my son with its amazing quality and enduring satisfaction as well as healthful recreation and a beautiful com- plexion almost overnight, for it is to go to a home of social importance and must have rare beauty, the spirit of Christmas past, and the smartness of the Long Island set, and be at the same time always in good taste, unbelievably aristocratic, obtainable only in the better-class shops and more representative department stores and made of a secret, easily cleaned new substance which modern science has dis- covered contains no harsh grit, does not irritate the throat, conforms to nature's laws and comes in a colorful Christmas box slightly higher west of the Rockies, and I hope you haven't been listening to me because what I really want is one of these five-cent cheery cards that say ‘Merry Christmas and Happy New Year, the same to you, goodbye.” W. W. Scott. ERRATUM I rHoucut I gave my heart to you; There must be some mistake, For if you really had the thing, I wouldn't feel it ache. Gs CLEVER Emptoyer: You're a wonder. How did te get rid of all that broadcloth we ad? Cterx: I sold it to the fat women. Emvtoyer: But how did you do it? Crerx: Oh, I just called it “narrow cloth” instead of “broadcloth.” comicbooks.com