Life, 1928-11-30 · page 45 of 52
Life — November 30, 1928 — page 45: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward advertisement for Chrysler automobiles, likely from the late 1920s based on the car designs and pricing. The page promotes Chrysler's business strategy: the company manufactures five car models ("75" and "65" series) across different price points ($1,040–$1,865), allowing them to achieve economies of scale. By spreading manufacturing costs across volume, Chrysler claims to offer more features and quality than competitors at similar prices—essentially undercutting luxury cars while competing with mid-range vehicles. The tagline "Volume won through value" encapsulates this approach. The illustration shows a sleek sedan positioned against stylized background elements, emphasizing modern design. This reflects 1920s automotive competition and manufacturing innovation, where mass production enabled affordability without sacrificing perceived quality—a strategy that made Chrysler a major American automaker.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE rz ‘Volume won through value the story of Chrysler success Why can Chrysler, in the new “75” and “65,” give more than others can give?... GWhy do these cars vie, not with cars in their price group, but with cars costing many hundreds, yes, even a thousand dollars more? ++» GBecause—Chrysler begins with quality, wins volume through value, spreads the cost of quality and value over five great cars in five great markets, makes five great operations basically one, and by these savings is able to spend more in beautify~ ing and enhancing the new “75” and “65”... GWith their new style and performance fea~ tures, exclusive to Chrysler, (hrysler New Chrysler "75" Royal Sedan, $1535 the new Chryslers represent a parting of the ways between the old and the new... 4 They represent a new significance in value~ giving, an increase in buying power which affects the entire industry, up to the highest in price. , ’ , New Chrysler “75” Prices—Royal Sedan, $1535; Coupe (vith rumble seat), $1535; Roadster (with rumble seat), $1555; Town Sedan, $1655; Crown Sedan, $1655; Convernble Coupe (with rumble seat), $1795; 5-Pass. Phacton, $1795; 7-Pass. Phacton, $1865; Convert- ible Sedan, $23.45. (6-ply full-balloon tres.) New Chrysler “65” Prices—Busi- ness Coupe, $1040; Roadster (with rumble seat), $1065; 2-Door Sedan, $1065; Tour ing Car, $1075; 4-Door Sedan, $1145; Coupe (with rumble seat), $1145, All prices f. 0. b, Detrot, Wore wheels extra, comicbooks.com