Life, 1928-11-30 · page 44 of 52
Life — November 30, 1928 — page 44: what you’re looking at
What you’re looking at
This page contains **editorial content and advertisements** rather than political cartoons. **"The Spirit of Christmas" editorial:** Life magazine's leadership addresses the era's prosperity (likely the late 1920s boom before the 1929 crash) by arguing Christmas charity should be universal, not class-limited. They advocate donating 10% of holiday spending to established charities—the Salvation Army, Red Cross, and cancer organizations—and promote Life's own Fresh Air Fund for poor children's summer vacations. The message reflects Progressive-era social responsibility rhetoric. **Advertisements:** - **Wetzel fashion** (top left): A stylized illustration of an elegantly dressed man advertising sophisticated menswear - **Kermath Power** (bottom left): Marine engine manufacturer promoting reliability - **Life Dog Calendar** (right): Promoting an illustrated 1929 calendar featuring dog breeds, priced at one dollar The page reflects 1920s consumer culture alongside charitable appeals—a tension between commercial prosperity and social conscience.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Spirit of Christmas We have heard a great deal lately about the unexampled rosperity now being enjoyed by this nation. We have even ‘n told, by statisticians, that the American people this year will spend more than two hundred million dollars on the celebration of Christmas. How much of this enormous sum will go to those who, for one reason or another, have missed out on prosperity? r Ze. The truest Christmas gift, and the one most perfectly in Pate iped . accord with the real opine of Christmas, is the one that is Zand 4 E Forty-Fourth Street given in the name of charity. Christmas is not a festival that NEW YORK is limited to the members of one class. It is no longer even limited to the members of one religious faith. It is a festival for all people, when those who have may appropriately share their blessings with those who have not. We are not making a direct appeal for funds. Our own activities in this respect are devoted to Lire’s Fresh Air —EE Fund, which provides vacations for poor children in the sum- oop taste, grace of line | - mer months. But we are expressing the hope that the readers and perfect style, as | of this magazine will respond to the numerous appeals now expressed by WETZEL, give } being made in all parts of the country. the impression of unstudied There are many causes that are deserving of support smartness. i —many organizations working for the spread of Christmas = cheer among those who would not otherwise have known it. All of the established charitable organizations are doing more than ever at this time; and, more than ever, they need the support of generous people. The Salvation Army, the Red Cross, the American Society for the Control of Cancer and many others are working to alleviate the suffering of the destitute and the sick. Newspapers in every city and town are raising funds for Christmas dinners for the poor. When you make up your Christmas list, and have figured out the total that you expect to spend, we suggest that you deduct ten per cent from that total and give it to any chari- table causes that you consider deserving of support. No Christmas present that you can possibly give will be more gratefully received, or will do more to prove that the Spirit of Christmas still lives. LiFe. aig m The LIFE Power at all times! i DOG Power for pleasure! Power in an emergency! Power under CALENDAR all circumstances! You always know you have it with a Kermath. Sax 1099 ‘ne th i q 4 or contains the The latest interesting Kermath catalog ex- twel é ular plains in detail the super power qualities of = welve most pop Kermath’s new contributions to marine months of the year to- engine development in medium gether with portraits of and high speed motors. Write the Setter, Boston Bull, Bull Terrier, Collie, for it today, Airedale, and other breeds, by Will Rannells. “A KERMATH These calendars are 10 inches by 14 inches, ALWAYS printed with care, on fine stock, in color. If you RUNS” want one, write your name and address on the margin, pin a one-dollar bill to it and mail early. The demand for these Dog Calendars always seems to exceed the supply no matter how many 3 to 150 H. P. we print, and we advise you seriously to get = $135 to $2300 your order in at once. KERMATH MANUFACTURING COMPANY . k 5820 Commonwealth Avenue, Detroit, Michigan LIFE, 598 Madison Avenue, New Yor! 90 King Street W., Toronto, Ontario comicbooks.com